11.11 promotion begins, Shopee upgrades key links to continue releasing consumption potential

November 3, 2022, China - Recently, the leading e-commerce platform Shopee announced that the 11.11 promotion has officially kicked off in 10+ markets in Southeast Asia and Latin America. As an annual online shopping feast, this 11.11, Shopee continues to meet consumers' diversified shopping needs with high-quality and low-priced goods and services across all categories, creating unlimited possibilities for different types of Chinese sellers to go global.

During the promotion, Shopee launched multiple free shipping benefits, super-value coupons and other benefits to give back to consumers, and presented consumers with differentiated local gameplay based on the different online shopping habits of each market. Taking the Malaysian market as an example, Shopee customized small games on the platform in combination with local culture. Consumers can not only get a relaxing and pleasant interactive experience through the games, but also have the opportunity to win generous prizes, which is deeply loved by consumers. At the same time, in order to gather higher traffic, Shopee invited local Internet celebrities to participate in the promotion of advertising films to stimulate consumer enthusiasm, and by upgrading key links such as operations, marketing, logistics, and payment, it injected new momentum into the overseas expansion of domestic products.

● Shopee's official agency operation service upgrade makes it easier for new cross-border sellers to get started

In the early stage of operation, there are challenges that new cross-border sellers usually face, such as staff shortage, financial pressure, lack of understanding of market trends, and not knowing how to seize the bonus of opening a store and place the first order. In this context, the "SIP Sailing Plan" came into being.

SIP stands for Shopee International Platform, which is an efficient and secure one-stop cross-border e-commerce solution provided by Shopee for sellers, helping cross-border sellers reduce the initial adaptation costs of new markets and easily expand new business opportunities. Platform data shows that after a fashion accessories seller on Shopee joined the SIP project, the daily order volume soared 20 times in 4 months, with significant results. In the newly upgraded "SIP Sailing Plan", Shopee officials not only continue to help sellers operate stores, but also personally support the growth of new stores, helping sellers solve problems such as labor costs, market risks, and fast order placement.

● Shopee advertising adds new features to increase targeted traffic and conversion efficiency

Shopee advertising is an important means to help sellers increase exposure on the site and promote conversion. On the 9.9 promotion day this year, a new women's accessories seller achieved a daily order volume of over 1,000 with Shopee advertising, and drove the overall order volume to soar 18.6 times after the promotion. Based on insights into the behavioral habits of platform consumers, Shopee advertising recently added homepage banner display ads to help sellers attract more potential buyers with high consumption desire at the top of the homepage. This feature is currently only available to some brand sellers.

In addition, Shopee has also updated relevant advertising functions based on the differences in purchasing behaviors of consumers in different categories. For example, Shopee's associated advertising has added multiple exposure booths such as the order page, shopping cart page, and Shopee games, helping sellers reach more "wandering and planting" users in high-traffic recommendation areas. At the same time, it has lowered the threshold for sellers to download keyword list tools, making it easier for more sellers to grasp market trends through the keywords provided by the official website, and helping to convert more "purpose-oriented" users who use "search" to find products.

● Logistics and payment double support, consolidate the one-stop ecological guarantee of infrastructure and make it worry-free

To ensure a more stable, strong and efficient link level during the promotion period, Shopee continues to optimize its logistics and payment systems and launches a number of preferential support policies.

In terms of logistics, Shopee's domestic and overseas fulfillment warehouse network - overseas warehouses in Malaysia, Thailand, the Philippines, Vietnam and other markets, as well as domestic warehouses in Nanning, China, help sellers deliver goods to consumers at a lower cost and higher efficiency. At the same time, Shopee also provides Chinese sellers with third-party warehouses (3PF) or localized fulfillment capabilities of their own warehouses with a more flexible "third-party warehouse store" logistics method, with local delivery displayed on the front desk.

In terms of payment, Shopee recently launched the Shopee Official Wallet, bringing a new one-stop cross-border payment service to Chinese cross-border sellers. Now, by opening the Shopee Official Wallet, you can enjoy multiple benefits such as 0 withdrawal fees, better exchange rates, and advertising bonus activities with a maximum of US$1,000 per month, creating a safe, compliant, convenient and preferential payment experience for sellers.

Under the long-term impact of the epidemic, online shopping has become an important way of consumption. With the 11.11 promotion day approaching, the online shopping season in the second half of the year has gradually entered its climax. As a leading e-commerce platform, Shopee will help Chinese cross-border sellers grasp the potential of online consumption and efficiently connect more merchants and consumers with a more complete one-stop full-link ecosystem.

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