The "Star Factory" plan is a new supply chain service specially launched by Wish. It is a new business innovation model based on smart supply chain, distributed supply chain, etc. By integrating factory and seller resources, it seeks higher profit channels and richer products for the entire industry.
About Wish Star Factory The establishment of Wish Star Factory, on the one hand, is that Wish platform takes advantage of its own data and traffic, organizes the operation elites on the platform, and provides operation services to the factory (these sellers have a deep understanding of the user groups, operation rules and skills of the Wish platform); on the other hand, it solves a series of problems that manufacturing enterprises with strength in various industries have difficulty in transforming into cross-border export e-commerce. Wish combines the production capacity advantages of industrial belts with the capabilities of operation elites to jointly promote the upgrading of cross-border e-commerce supply chain. In short, Wish Star Factory is: production capacity + operation, jointly promoting the upgrading of supply chain. Wish Star Factory is also a service platform based on ERP systematization, which has advantages in data collection. In addition to Wish resources and operation elite resources, it also integrates third channels, such as payment companies, QC agencies, product design, media agencies, photography agencies, fund investment analysis and other supports; this is a complete cross-border ecological chain, from a seller's selection of goods to later operations, or encountering funding problems, a package is proposed on Star Factory to form a complete solution. Since the Wish Star Factory project was announced at the Hangzhou conference, it has been mainly expanded and tried in the surrounding areas of Hangzhou. Currently, the "Star Factory" has more than 40 seller teams, more than 10,000 SKUs and more than 300 high-quality factories. It has been launched and tested on the Wish platform. The launch effect is smooth, and the customer evaluation and gross profit margin of the products are higher than the average level.
Entry threshold 1. Enterprise qualifications: business license; registered capital and plant area; business scope contains the words "production or processing of corresponding categories"; and a strict quality management system. 2. Brand & Patent: Priority will be given to those with independent brands or independent intellectual property rights. 3. Quick response: small batch orders can be shipped within 48 hours.
Development History -In April 2017, Wish launched the first version of “Star Factory” in Hangzhou. -In September 2017, Wish took the opportunity of the Shenzhen Sellers Conference to announce the beginning of Wish Star Factory 2.0, which is the planning of the "Star Factory" certification mechanism. |
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