Shopee's 9.9 Super Shopping Festival triggered the first round of consumption boom, with cross-border live streaming orders increasing 20 times

  On September 11, 2023, the 9.9 Super Shopping Festival, the first promotional event of the second half of the year for Shopee, China's leading e-commerce platform, came to a successful conclusion. On the day of the promotion, a large number of cross-border sellers and brands achieved gratifying growth: cross-border live streaming sales were in full swing, with the number of orders increasing 20 times compared to normal days; new sellers injected new momentum into cross-border sales, with the number of orders surging to 9 times that of normal days; domestic brands were highly favored, and the number of orders on the cross-border Shopee Mall increased to 6 times that of normal days. Rich categories meet the diverse needs of consumers, and cross-border strong categories such as mobile phones, tablets and accessories, women's clothing, home life, beauty, and fashion accessories continue to lead.

Shopee’s live streaming sales are growing rapidly

During the promotion, Shopee made every effort to create a variety of online interactive entertainment to build a high traffic base for brands and sellers: the number of participation in the Shopee Prizes game exceeded 5.6 billion, and consumers watched and bought through Shopee Live, with a cumulative viewing volume of 4.8 billion.

More and more cross-border sellers and KOLs of Shopee Affiliate Marketing ( AMS) have joined the live streaming, setting off a live streaming shopping craze. On the day of the big promotion, the number of cross-border live streaming orders increased by 20 times compared with normal days. Cross-border sellers of various categories took advantage of the platform's live streaming coupons and other heavy incentives to achieve a comprehensive performance explosion: on the day of the big promotion, the sales of beauty brand Focallure's full-site live streaming exceeded 61 times that of normal days; the women's shoe brand Posee's full-site live streaming contributed more than 15% of all orders, and the live streaming sales exceeded 20 times that of normal days.

Connecting the entire traffic flow layout, accelerating the growth of multiple categories of goods

● Electronics: In addition to popular cross-border categories such as mobile phones and tablets, the number of orders for small household appliances such as air fryers, ovens, and vacuum cleaners surged to 7 times the usual day. Ugreen, an international electronic accessories brand, reached users through multiple channels such as live broadcasts and social media marketing. The number of orders on the day of the big promotion was 4 times the usual day, the number of orders for in-site advertising was 3 times the usual day, and the investment-to-production ratio was more than 12 times.

● Fashion category: seasonal products such as knitted sweaters and hoodies are in high demand. Meanwhile, the “he economy” in Southeast Asia has become a strong consumption outlet. The sales volume of men’s backpacks, laptop bags, pajamas, etc. has increased by 5 times that of normal days. 361°, a well-known sports brand, mainly sells sports shoes. It continues to invest in Shopee x Facebook ads (CPAS) in the China Seller Center, quickly and conveniently publishing personalized ads to increase store sales. On the day of the promotion, CPAS sales contributed more than 37% of all sales, and the number of products sold on the entire site exceeded 35 times that of normal days.

● Fast-moving consumer goods: Maternal and infant products show great potential, among which car and motorcycle safety seats, baby strollers and other travel tools for parents are among the hot-selling categories, and the number of orders has increased by nearly 10 times that of normal days. At the same time, beauty brands have effectively attracted traffic through the marketing matrix inside and outside the site, and continue to attract overseas consumers. The international beauty brand O.TWO.O invested 4 times more in on-site advertising than usual, driving the number of orders on the day of the big promotion to 8 times more than usual. The well-known cross-border beauty brand Sacelady had 4 times more orders on the day of the big promotion, of which the on-site advertising investment ratio was more than 11 times, contributing more than 40% of the orders.

● Lifestyle categories: People's increasing concern about the quality of life has driven the number of household daily necessities orders to surge by more than 15 times on the day of the promotion; the popularity of pet keeping continues to rise, and the market demand for pet-related products has also expanded accordingly, with the number of pet food orders soaring to 15 times that of normal days. The well-known trendy toy brand Pop Mart performed well, and many new products were popular among Southeast Asian fans during the promotion; at the same time, based on consumer segmentation portraits, the brand used Shopee x Facebook advertising (CPAS), Shopee affiliate marketing (AMS) and other off-site marketing matrices to attract local consumers during the promotion. On the day of the promotion, the CPAS production ratio exceeded 30 times, effectively driving the sales of the entire site to exceed 26 times that of normal days.

Logistics fulfillment efficiency is increasing, and users' willingness to place orders continues to rise

In order to improve the competitiveness of cross-border sellers during the peak season, Shopee has upgraded its cross-border logistics system and optimized its warehouse operation process to accelerate the turnover and delivery efficiency of goods during the peak season. At the same time, more and more cross-border sellers are leveraging Shopee's localized fulfillment services to prepare domestic and overseas warehouses in advance, delivering products to consumers at a lower cost and faster speed, and achieving an increase in orders. On the day of the big promotion, the number of outbound orders from localized fulfillment sellers increased to five times that of normal days.

Shopee's 9.9 Super Shopping Festival further ignited consumer enthusiasm in Southeast Asian and Latin American markets, and many cross-border sellers took advantage of the promotion to achieve impressive results. As the year-end shopping season gradually enters its climax, Shopee will continue to improve its one-stop e-commerce ecosystem and inject more growth momentum into the overseas expansion of Chinese products.

Shopee Platform