About You from Germany is active in 26 European markets

About You , a fashion platform from Germany, continues its expansion into southern Europe with launches in Greece and Portugal , after launching in Italy just last month . It now operates in 26 European markets.

About You is also known as the “ daughter of Collin , ” an online shopping brand owned by e-commerce giant Otto Group that launched in 2014. About You aims to cater to young women in their 20s and 30s by digitizing the classic mall stroll by creating a personalized shopping experience on smartphones .

In addition to being an online fashion store, About You also provides cloud services and distribution centers to other retailers under the TME name .

About You entered Spain earlier this year and launched in Italy last month , and with the addition of these two new markets, the platform continues to expand its presence in Southern Europe . The business ranges from Germany, Austria and Poland to Switzerland, the Netherlands, Denmark, France and other 26 European markets.

In order to attract more traffic, About You also planned a marketing campaign, which was rolled out through various channels such as the Internet, TV and radio. It showed great market development potential, attracting 1.4 million traffic in Italy on the first day , and more than 500,000 traffic in Greece and Portugal.

The co-founder of About You , which competes with fashion platform Zalando in the consumer space and Shopify, SAP and Salesforce in the enterprise space , said he was looking forward to expanding his investor base and building the company into a leading global fashion platform.

Currently, there are more than 100,000 products from more than 1,000 brands on the platform , and free shipping and returns within 100 days are provided . It is expected that there will be 9 million active users this year , which was only 6.5 million last year.

About You went public this year and, based on their last quarterly report, expects full-year revenue to grow by 50% , which translates to expected revenues of between 1.63 billion and 1.75 billion euros.

With the continuous development of About You , it will become an online platform that cannot be ignored in the European fashion category, and its subsequent development momentum is worth waiting for.

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About You