In February, the number of visits to e-commerce websites in Brazil reached 1.49 billion, a year-on-year increase of 21%!

Recently, SEO agency Conversion conducted a monthly analysis of the 200 most visited sites in 15 industries in Brazil and released the "Brazil E-commerce Report". The report shows that the number of visits to Brazilian e-commerce websites reached 1.49 billion in February this year , an increase of 21% year-on-year.

A site or brand's search share is important because it is a current and predicted indicator of its market share, directly related to its future growth over a given period of time (which varies across segments).

According to Conversion data, the total number of visits to e-commerce websites in Brazil exceeded 20 billion in the one-year period from March last year to February this year, with November being the month with the highest number of visits ↓

Compared to January, the overall number of visits to Brazilian e-commerce websites has decreased, but the online search volume in February in 10 of the 15 industries analyzed by Conversion still increased by more than 10% year-on-year, including medical health ( 85.7%), pet industry (78%), food and beverage (53%), home furniture (52%), fashion accessories (36.6%), educational stationery (31.32%), electronic products (25.77%), and jewelry and watches (11.91% ) .

In the field of e-commerce imports, Shopee grew the fastest, with a year-on-year increase of 1465% in January this year; followed by SHEIN, which grew by 521.62% ↓

In addition, of the 20 billion online searches in Brazil in February, searches from mobile devices accounted for 66.2%, and the categories with the highest search volume were children's products ( 87%), cosmetics (84%), and medical and health products (81%) .

Diego Ivo, founder of Conversion , commented that this new consumer behavior developed during the epidemic can bring huge profit opportunities to businesses. "The epidemic has increased the time users spend on mobile devices such as mobile phones. This data provides guidance for companies that intend to invest more in this area."

In addition to direct search (direct access through the URL) accounting for 44.1% , organic search (unpaid traffic from search engines) and paid search (through paid search rankings) accounted for a total of 46.6% , which shows the importance of SEO optimization for sellers to improve search engine rankings ↓

Finally, Conversion also pointed out several major brand websites that were most popular among Brazilian consumers in February, including Petz, Brazil's largest pet supplies retailer , Amazon, and Vivara, Brazil's largest jewelry retailer.

Brazil

Search volume