These products that are sold everywhere in China unexpectedly made this small seller popular on TikTok

Glasses, water bottles, hair bands, hairpins... These things don't sound new, not to mention that they only cost a few dollars in China. But even so, some overseas netizens still like the products sold by this small seller.

In September 2022, blogger Noeli began her entrepreneurial journey, and the TikTok account @noelicreates also recorded the process simultaneously, but it was not until June of this year that Noeli felt that her business had made a huge breakthrough.

As of now, the account @noelicreates has accumulated 127,400 loyal fans and 1.3 million likes. The number of views of each video is basically between tens of thousands and hundreds of thousands, and the highest number of views even reaches one million, which has successfully attracted traffic to its store.

Initially, Noeli posted more content about new products, the DIY design process for clothes and glasses, and product shipments, and the number of views mostly remained between a few thousand and tens of thousands.

But it wasn’t until the appearance of this packaging video in response to netizens that Noeli truly felt the magic of virality on TikTok and began to adjust his content strategy.

This is an immersive product packaging video, which has been viewed 9.5 million times since its release on June 10.

In the video, there is no noisy sound and no obvious signs of sales. Watching the exquisite and lovely products being taken out of the transparent acrylic boxes one by one, accompanied by some crisp and healing collision sounds, and then the products are perfectly packed and placed in the packing boxes in an orderly manner, an indescribable sense of pleasure and comfort arises spontaneously, and the anxious mood seems to be relieved.

With the dual audio-visual experience, users will naturally look at the products shown in the video differently, and their desire to buy will be awakened.

On YouTube, Noeli also couldn't hide his joy, saying that his small business had finally become popular after 8 months.

In response to netizens’ love for the packing video in the comment section, Noeli released another immersive packing video, which also received over one million views.

Netizens’ comments below were also quite positive.

It is not difficult to find that these videos that have little technical content but are "favored" by users are exactly the same as the ASMR videos that once became popular on TikTok. Users generally like to relax and relieve stress by watching or listening to this specific type of content or sound. In the previous article "Video playback volume exceeds 100 million! A blogger called "water drinker" can also sell goods on TikTok" , this blogger who loves drinking water also successfully became popular in this way.

Nowadays, different types of ASMR content have become popular on TikTok. This is why the appearance of this video by the blogger can win the favor of users. After all, the related hashtag #asmr has been viewed 794 billion times on TikTok.

On TikTok, this type of stress-relieving and healing content can provide users with rare emotional value and allow users to have strong emotional resonance. For ordinary small sellers like Noeli, this content-based approach that does not require too much effort is a way to gain popularity on TikTok and attract free traffic, but specific shooting techniques and forms of expression are also important.

It was after seeing how popular this type of video was that Noeli decisively adjusted his content strategy, increasing the proportion of immersive packaged videos and using this successful idea as a lever to leverage TikTok's traffic. It can be seen that the account's content output is now mostly immersive packaged videos, and similar structures and ideas can also bring good traffic.

Some netizens even called on Noeli’s boyfriend to come up with a “boyfriend packaging version”, with a rough man packaging the exquisite products, which was a perfect contrast.

Back to the products themselves, we can see that most of the items sold by bloggers are common items in daily life.

Practical products such as hair bands and stickers can meet people's daily life or personal decoration needs. Clothing and water cups are not only practical, but can also be used as a carrier for DIY creativity.

In the blogger’s daily videos, we can see the process of DIY designing patterns for glass water cups and milk square box water bottles. Through personalized creation, the blogger has given these ordinary water bottles a unique personal style.

Can simply designing various DIY patterns for ordinary glass bottles quickly capture the hearts of netizens? In fact, many users on TikTok have always had a soft spot for various creative water bottles, and water bottles, as common items, have long been integrated into everyone's daily life.

To date, the hashtag #Water bottle has received 2.6 billion views. It is hard to imagine how much overseas consumers love water bottles. For example, the inspirational water bottle that once became popular on TikTok is still highly praised by users.

In order to meet the personalized and diverse needs of consumers, various sellers have put a lot of thought into the design of ordinary water bottles. In this way, the blogger's unique creativity in the design of the water bottle just meets people's personalized needs. Therefore, it is reasonable that this type of water bottle is loved by many netizens.

The structure of the website is very simple, but for a small business run by an individual, a simple design route is understandable, but the overall look is still pleasing to the eye.

Various glasses, milk cartons, water bottles, milk bottles, and water cups are priced between $12 and $30.

T-shirts, crew neck sweaters and hoodies, priced around $17-50.

There are also various fashion items, such as hair bands, stickers, hair clips, socks, key chains, etc., priced between $5 and $9. The only limitation is that this store currently only provides delivery in the United States.

Whether it is a water bottle, sticker or hair band, similar sources can be found on the domestic 1688 platform, and the cost price is only a few dollars.

Therefore, even if it is an ordinary commodity in daily life, as long as the product itself is valuable, there will definitely be users who will pay for it. And as the trend of the Z generation group on TikTok is intensifying in pursuit of personalization, products that can effectively meet the personalized needs of consumers are becoming more and more popular on the platform.

In addition, with the increasing pressure of modern life, decompression videos also provide sellers with a good marketing idea. Like bloggers, spending more time on the product itself or the appearance design and marketing content may also achieve unexpected results on TikTok.