Check yourself quickly! Two major brands are freezing their accounts, and sellers on many platforms have been affected

Sellers take all precautions, but they still cannot resist the pervasive infringement warnings. Before launching a new product, they have to use multiple channels to find out whether the product is suspected of infringement. After finally putting the product on the shelves and having no problems for a while, one day the account was frozen !

Recently, a large number of sellers’ accounts were frozen, and they could not find the reason after much thinking. Until recently, after EPS Law Firm announced two cases, they found out that it was the two popular products, UNO playing cards and Barbie dolls, that took up the weapons of rights protection!

These two products are both long-standing best-sellers, one is a must-have for board game enthusiasts, and the other is a toy that children often play with. When faced with popular brands, sellers generally try to avoid them because they frequently defend their rights. So what went wrong with the sellers who were caught?

UNO Solitaire sues 52 seller accounts

UNO is a card game. Players shout " UNO " when the last card is dealt , hence the name. UNO means " 1 " in Spanish and Italian . UNO is popular all over the world because it is easy to play and can promote live atmosphere .

In addition to traditional playing cards, UNO has also spawned electronic games , including Ubisoft UNO, a game developed and published by Ubisoft Entertainment, and the genuine UNO mobile game "Together UNO" authorized by Mattel Games and published by NetEase Games.

In addition, this card game also has serious competitions, such as the World Tour and the Masters , which shows its popularity and prevalence.

Mattel , the company that UNO belongs to, has handed over the agency rights to EPS law firm to sue 52 seller accounts including AliExpress and Alibaba .

The main reason for infringement in this case is trademark infringement . If the outer packaging of the cards sold by the seller contains UNO or the title published on the sales page contains UNO, it is an infringement .

(Comparison between original products and infringing products)

In addition to the infringement of the UNO logo, the high similarity of the outer packaging can also easily be considered as infringement , so sellers should also pay attention to the packaging style when selling related playing cards!

Barbie takes up legal action

While UNO was pursuing the infringing sellers, Barbie, a brand under the same company , also took up legal weapons to "hammer" the infringing sellers.

Barbie was invented by Ruth Handler and was first unveiled at the American International Toy Fair on March 9, 1959 .

Barbie is the most well-known and best-selling doll in the 20th century. Barbie dolls and other related accessories are made in a 1:6 ratio , the largest size of dollhouse models, also known as playscale.

The copyright of Barbie dolls is now owned and produced by Mattel , and has been sold to more than 150 countries in the world , with total sales exceeding 1 billion yuan, and has spawned a series of film and television works, mini-games and peripheral products .

Therefore , there are many flaws in Barbie dolls. The word trademarks alone include Barbie, SKIPPER, Barbie Collector, Pink Label, Fashionistas, You can be anything, Barbie Dreamtopia and babysitters .

The words mentioned above must not appear in the product title or sales page description , otherwise infringement will come to you at any time. Not to mention the appearance of Barbie dolls , the 1:6 ratio is also patented , so sellers should also pay attention to the proportions and appearance of the dolls when selling related dolls .

EPS Law Firm has always filed several cases against sellers on different platforms. Currently, the first cases are against sellers on Alibaba and AliExpress , but these two brands are expected to have other cases, so sellers on other platforms should also pay attention !

Infringement

Seller

Freeze account