Halloween products are gaining popularity, and some people are chartering ships to stock up for the peak season!

It is August now , and the peak season in the second half of this year is approaching. Recently, the editor has seen from the feedback of sellers that in order to win this battle and make up for the frustration in the first half of the year, some sellers have secretly made efforts.

Some sellers predict that this year's Halloween-related products will have less competition, higher profits, and greater sales than in previous years.

Some sellers also said that they gambled a lot on Halloween and Christmas products this year.

Halloween products are gaining popularity, and sellers are urgently preparing for the peak season

As time comes to August, the peak season in the second half of the year is approaching. After September every year, the platform will enter a "fighting" state, and Halloween, Thanksgiving, Black Friday, Cyber ​​Monday, Christmas... these festivals with strong consumption power will come one after another.

It can be said that for many sellers, most of their performance comes from the fourth quarter. Whether they can make money in the whole year depends on their performance in these four months.

Although there are still three months to go before Halloween, the first holiday of the peak season , some sellers have found that the popularity of Halloween-related products has already risen.

The editor searched for "Halloween" on Google Trends and found that the search popularity has been rising sharply since the end of June.

Some sellers predict that this year's Halloween-related products will have less competition, higher profits, and greater sales than in previous years.

Insurance and video verification in February, KYC in March, review checking in April, postcards in May, small cards in June, and association checking in July. Sellers have been hit hard and are eager to make a comeback during the peak season.

In order to win this battle, some sellers even prepare the funds for stocking up two or three months in advance.

Not only that, in order to ensure inventory during the peak season, sellers have recently begun to stock up, and some sellers’ Halloween products have already arrived at the warehouse.

One seller who was well prepared said he had gambled a lot on Halloween and Christmas products this year.

Not only sellers, but Amazon is also busy preparing for the peak season. According to reports, after Home Depot, one of the top three large retailers in North America, chartered a whole container ship to carry the company's goods, Amazon recently chartered a ship from a large shipping company to the Far East to transport holiday products in the second half of the year.

As the peak season approaches, sellers want to take advantage of the opportunity to prepare a large amount of inventory and wait for orders to explode. However, preparing inventory requires a lot of funds, which is very difficult for Amazon sellers who already have tight cash flow. In addition, the logistics costs and advertising fees are constantly rising, and sellers have expressed that the financial pressure is extremely great.

The seller said that the money was under great financial pressure and the money stayed on the card for less than a minute.

"The money never stays in my hands for a minute. There is never any money on the card." An Amazon seller said helplessly a few days ago. He had just withdrawn cash from the store and had to order another batch of goods, plus paid the logistics fee for another batch of goods. In a blink of an eye, the number on the card returned to 0 again .

Not only that, with the continuous increase in logistics costs and advertising costs in recent years, the financial burden on sellers has continued to increase.

It is reported that the current freight rates from China to Europe and the United States have increased by 5-10 times compared with last year . The manager of the business department of an international freight forwarding company said that before the epidemic, the freight rate for ultra-high containers on the Qingdao-US route was basically around US$3,000, and now the basic market price is around US$16,000.

In addition, for Amazon sellers, their storage costs and advertising costs are also rising.

Previously, a seller had said angrily, "It's another day that Amazon has made me dizzy. They have charged too much storage excess fees, and it's difficult for small sellers to survive. The profit is not even as high as the storage fee!"

It is reported that this year's advertising expenses /sales have risen from less than 10% last year to more than 15%. In addition, Amazon has recently cracked down on fake reviews. In terms of marketing channels, sellers can only rely on advertising, which has further contributed to the surge in advertising costs.

Amazon's second quarter financial report for fiscal year 2021 shows that Amazon's net sales in the second quarter were US$113.08 billion, of which net sales from third-party seller services were US$25.085 billion, a 38% increase from US$18.195 billion in the same period last year. Some sellers complained: "All our advertising fees contributed to Amazon's performance."

To make matters worse, due to the recent collapse of Global Easy Shopping and Zhiyu, suppliers have lost confidence in supplying cross-border e-commerce sellers. Many of them have made it clear that they require cash for any supply to cross-border e-commerce sellers.

We all know that cross-border sellers are highly dependent on the account reconciliation model. Now suppliers are no longer willing to take risks, which is a particularly big blow to sellers, especially for sellers who are short of funds.

Amazon launches official loan program to send pillows to those who want to take a nap

Just when sellers were getting anxious about funds, the editor learned that sellers have been invited to the Amazon Seller Loan Referral Program and successfully obtained working capital.

It is reported that the Amazon Seller Loan Program is a service launched by Amazon Loans. In this program, sellers will have the opportunity to receive loan invitations from local financial institutions in China. Among them, Doushabao Technology (Shenzhen) Co., Ltd. is one of the three current partners of the Amazon Seller Loan Program in China.  

According to the relevant person in charge of Doushabao, Amazon's seller loan program has the following seven advantages:

1. Low interest rate: the lowest annualized comprehensive financing cost is 3.99%;

2. High loan amount: up to 10 million yuan ;

3. Pure credit: no collateral, based mainly on store data, and the credit limit can be accumulated across multiple stores;

4. Fast payment: Application in 5 minutes, processing in 2 minutes, payment in 0 seconds ;

5. Purely online: apply online, operate online, without leaving home;

6. Loans available nationwide: No regional restrictions, sellers nationwide can apply for loans;

7. Safety and compliance: Loans are provided by large banks and financing is obtained through formal channels.

Note: The minimum interest rate is limited to Shenzhen, Hangzhou and Ningbo, and must meet certain qualifications required by the bank.  

"Sellers who are able to get loan applications are all reputable, abide by platform rules, and operate in compliance with regulations." A relevant person in charge of Doushabao Technology said: "The fast arrival time means that sellers who are preparing for the peak season can get funds on the same day."  

How to participate in Amazon Seller Loan Program?

1. Select the OFFER email sent by Amazon Seller Management and participate in the loan invitation;

2. Jump to the Doushabao backend to register and fill in some basic information. The account manager will contact you to assist in loan review.

It is reported that if you apply for Amazon's seller loan program now, you can get a subsidy package of up to 10,000 yuan!  

Click https://toufang.dowsure.com/promotion?u=yien and contact Doushabao Technology to participate in the Amazon Seller Loan Program and receive more preferential gift packages!

Halloween

Peak Season