AliExpress releases July Korean opportunity insights: Chinese demand for umbrellas surges 5 times

According to the " July Korean Market Opportunity Insights " just released by AliExpress , Korean consumers' demand for Chinese umbrellas has skyrocketed five times. In addition, the search popularity of "moisture-proof" and "dehumidification" products on AliExpress is also rising rapidly.

AliExpress's " July Korean Market Opportunity Insights " lists 11 hot-selling products with the potential for explosive growth in the near future, providing a reference for merchants.

It is reported that AliExpress regularly publishes relevant opportunity insights for each country every month to help merchants better select products and seize opportunities for explosive growth in overseas markets.

The following is the specific content of the Korean market opportunity insights:

1. Chinese umbrellas are very popular : “ Portability ” is the trend

Many people may wonder, do Korean consumers need to buy Chinese umbrellas specifically?

This is the fact. In the past month, the demand for Chinese umbrellas in the Korean market has increased fivefold.

When it comes to choosing rain gear, Korean consumers prefer black, white or brown long-handled umbrellas over folding umbrellas.

In addition, the workmanship of umbrellas is a point that Korean consumers pay more attention to when commenting on rain gear. The stronger and lighter the umbrella is, the more likely it is to win the hearts of consumers. Long-handled umbrellas with a price range of US$6-7 and a length of 120 cm when opened are more popular.

However, many people also like folding umbrellas that are easy to carry and place. Koreans require folding umbrellas to be as small as possible, and black, white and pink are all good choices. In particular, the more flexible the automatic opening button is and the lighter the weight is, the more they like it. If the umbrella has additional functions such as lighting, its selling price will also increase accordingly.

In addition, disposable raincoats with open jackets are more popular among consumers in terms of search volume. The price range is around US$1-1.5, and the color preferences are concentrated in purple, white, pink and yellow. Waterproof shoe covers with strong anti-slip properties and thicker materials are also included in the list of must-haves. Merchants should pay attention to the material of the product to avoid excessive rubber smell, and the size can be 260-280mm.

2. Auto parts : Dehumidification and anti-fog products are popular

Driving is an indispensable choice during the rainy season, but the mist on the windshield and rearview mirror caused by temperature differences and continuous rain poses many hidden dangers to travel safety.

On AliExpress, the sales volume of anti-fog related products is twice that of the past, and the search volume for products such as anti-fog sprays or anti-fog coatings is also growing. They are easy to use, have uniform film formation, do not damage glass, and have strong adhesion properties, making them the first choice of Koreans.

In addition, the transparent and traceless anti-rain film has always been a hot-selling item in the rainy season. It is easy to use and replace, and has a low price and high cost performance. Whether it is a rain film for reflectors in auto parts or a rain film for helmet fronts in motorcycle parts, it can be put on the stocking list.

The rainy weather causes the humidity in the car to rise. In addition, the car compartment is relatively closed and the moisture is difficult to remove. Desiccant with dehumidification and musty odor removal functions is very popular among consumers. Some desiccants can be reused by heating them in a microwave for a few minutes after the indicator changes color. They have multiple functions such as environmental protection and dehumidification. They are new products in the current market, and of course the price will be higher. Car aromatherapy and car air purifiers are also good choices as alternative functional products.

3. Dehumidifier: Quiet, connected and comfortable

The climate and humidity are high during the rainy season in Korea, and the demand for household dehumidifiers is also very strong. Products with a dehumidification capacity of 12-16L and a dehumidification space of 30-40㎡ and a high level of quietness are more likely to be popular with consumers.

Dehumidifiers that can be connected to the Internet, have large dehumidification capacity and have a sleep mode may be priced high, but consumers value the product's value-added features.

AliExpress

South Korea

Umbrella