The Black Friday reporting window is about to close, and Amazon has released a new plan to boost sellers’ confidence!

The annual Black Friday and Cyber ​​Monday shopping sprees are approaching.

The survey shows that Black Friday and Cyber ​​Monday will be the busiest shopping days of the holiday season in terms of shopping visits .

It is reported that Black Friday and Cyber ​​Monday will be held on November 25 and November 28 respectively. For merchants, this is a huge opportunity to achieve annual sales growth; for consumers, they can get more discounts on these two shopping days than on other shopping days, killing two birds with one stone. Therefore, both sellers and consumers are eagerly looking forward to its arrival.

Generally, in order to welcome the arrival of the shopping day, the platform will usually notify sellers in advance to submit shopping season activities.

Recently, Amazon Europe announced that the submission window for the 7-day sale on Black Friday and Cyber ​​Monday in 2022 will soon close. The deadline for submission is October 7, 2022. Sellers should remember to submit your ASIN immediately for a chance to be selected to participate in the upcoming Black Friday and Cyber ​​Monday shopping day promotions .

NOTE: FBA inventory for Black Friday and Cyber ​​Monday must be received at an Amazon fulfillment center by November 4, 2022.

In recent years, the shopping craze has shifted to the Internet, and more and more consumers prefer online shopping . Data shows that by 2022, the total revenue of the global e-commerce market will reach 4.2 trillion US dollars, and the e-commerce market has huge potential. During the shopping season, the e-commerce market tends to burst with greater vitality.

On big shopping days like Black Friday and Cyber ​​Monday, sellers will offer bigger discounts and offers than on other holidays, so most consumers will choose to buy Christmas gifts online in advance on these two shopping days. Data shows that men's clothing, home furnishings, toys and electronic products will be favored by more consumers, and these products are also the products with the highest discounts on shopping days. Sellers can always pay attention to consumer consumption trends to win greater opportunities for themselves.

In previous years, Black Friday and Cyber ​​Monday were the shopping festivals that sellers looked forward to the most, but this year, due to the impact of inflation, some sellers began to back off, thinking that this year's peak shopping season might not come.

To boost seller confidence, Amazon came up with a new Layaway program just in time for the holidays .

It is reported that the plan shows that Amazon consumers do not have to pay once, but can reserve goods in installments. Consumers can add their desired products to the shopping cart first, pay 20% of the total cost to reserve the products, and cancel at any time to get a full refund. After that, consumers can pay the remaining four additional payments within eight weeks . Consumers can also choose to pay off the balance in advance, so that the goods will be shipped faster.

This plan will undoubtedly increase consumers' desire to buy during the holidays, thereby increasing sellers' sales. If sellers seize the opportunity, they may be able to go against the wind and achieve their goal of increasing sales throughout the year in the context of inflation.

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