Use it! Amazon allows sellers to send Christmas-themed marketing emails

The countdown to Christmas has begun. Due to the good sales of Christmas-related products last year, many sellers are optimistic about the sales of this year's holiday products, so the number of Christmas products in stock and shipped is relatively large. However, according to some Amazon sellers, the explosive power of Christmas-related products this year is not as strong as last year.

Recently, Amazon has made new moves in marketing Christmas-related products. It is understood that Amazon has added a new section called "Send Christmas-themed marketing emails to buyers" under the "Buyer Interaction" function in the backend!

Sellers can enter the email sending page through the "Buyer Interaction" function under the "Brand" section, but they need to switch the backend page to English (this function cannot be displayed in Chinese).

Among the Christmas themed promotional email templates provided by Amazon, in addition to the Default Theme, there are 6 Christmas gift-related themes, namely Spouse's gift, Stocking stuffer, Kid's gift, Grandparents' gift, Holiday decoration, and Holidays hosting.

(Image source: Screenshot from Amazon backend)

Sellers can choose the appropriate theme classification according to their products. In addition, sellers also need to provide brand logo images and select the appropriate background color (light/dark) for them. Currently, the background shows that the email sending start time is from December 12, 2021 to January 1, 2022.

It is understood that since this section belongs to " Buyer Interaction " and the email recipients are fans of the brand store, the opening rate and conversion rate of such marketing emails will be much higher than ordinary emails.

Although Christmas is only a week away, many sellers have said that they still have a lot of Christmas products in stock. If they can't sell them all, they can only clear out, abandon or move them out and wait for next year's sale. Therefore, sellers with a lot of inventory should seize the last week and use Amazon's official channels to promote their Christmas-related products for the last time!

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