AliExpress's 10 billion yuan subsidy swept overseas, and many brands with daily sales of one million US dollars emerged during Double 11

AliExpress's Double 11 shopping festival has come to an end, and Black Friday is about to begin. Reporters learned that, driven by AliExpress's 10 billion yuan subsidy, many brands with single-day sales exceeding one million US dollars emerged during this Double 11 shopping festival, forming the "Million Dollar Club".

This year is the first time that AliExpress has participated in the Double 11 and Black Friday promotions with a 10 billion yuan subsidy. Brand merchants have exclusive venues and deterministic solutions for going overseas. After the end of Tmall Double 11, a number of well-known brands seamlessly connected to AliExpress's overseas promotions, and the opening was explosive: Xiaomi's sales on the first day of Double 11 alone exceeded 5 million US dollars, and Lenovo, AMD and others also rushed into the "million-dollar club". Anker Innovations, Magcubic , Laresar and other brands also achieved daily sales of more than 500,000 US dollars .

The AliExpress Double 11 10 billion subsidy product list shows that high-customer-unit items such as mobile phones and tablets, projectors, vacuum cleaners, mobile power supplies, AR glasses, Bluetooth speakers, etc. are hot-selling, and large items such as treadmills and scooters are also booming, demonstrating the boost that the 10 billion subsidy has given to high-customer-unit items and diversified quality supply .

(AliExpress Double 11 10 billion subsidy hot selling list)

Through AliExpress, new Chinese brands shined during this overseas Double 11. Laresar is a smart home brand founded in 2019. Its sales on the first day of Double 11 exceeded US$500,000. Its flagship product, the V7 vacuum cleaner, sold over US$80,000 within two hours of its launch. The brand urgently coordinated with other platforms to replenish its inventory.

According to the AliExpress 10 billion subsidy storekeeper, Laresar is a new cross-border brand that has grown along with the 10 billion subsidy. In June this year, the storekeeper discovered the explosive potential of vacuum cleaners in Europe, and then cooperated with Laresar to deeply participate in product selection and pricing. Starting from 618, it provided pricing suggestions and subsidy support throughout the process , and combined with core marketing resources such as Super Brand Day , it laid a solid foundation for the explosion.

During the Double 11 Shopping Festival, the price of V7 reached 30% off other channels through Laresar’s brand concessions and the platform’s 10 billion yuan subsidy . The platform’s refined subsidy operation throughout the process, coupled with the support of high-profile resources on the site , and the brand’s joint precise off-site traffic diversion , made it an instant hit during the Double 11 Shopping Festival and became the top 1 single product in the home appliance category.

Edifier Bluetooth speakers, a representative of professional, high-quality and good-looking speakers , were well received by Korean users during this Double 11 shopping spree. Before the Double 11 shopping spree, the AliExpress 10 billion subsidy team locked in Edifier's main products, communicated with influencers to increase the discount, and worked with brands to achieve a discount of nearly 40%. During the Double 11 shopping spree, many influencers called for Edifier on social media platforms, driving its main products to achieve a daily sales volume of over 100,000 US dollars.

In April this year , AliExpress launched the "10 billion subsidies for brands going global", creating a deterministic solution for brand merchants to go global, becoming the best choice for brand merchants to go global. From domestic to cross-border, more diversified consumer demands besides low prices are awakening, and new business opportunities are quietly nurturing. AliExpress Black Friday will be officially sold from November 22 to December 3, and cross-border merchants will also have a new round of growth opportunities.

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10 billion subsidies