Members' Day sweep! A large number of sellers were suddenly subject to second review

The numbers are being scanned one after another and can’t be stopped.

The annual Amazon Prime Day is approaching, and there are many speculations in the cross-border circle about the specific time of the Prime membership promotion. Although sellers are constantly complaining, a large number of Amazon sellers obviously do not want to miss this great opportunity for a surge in orders in the middle of the year. The FBA warehouses that are repeatedly overwhelmed are demonstrating the enthusiasm of sellers.

Sales and account bans are soaring together. As usual, on the eve of Membership Day, Amazon will always carry out more stringent rectification on illegal behaviors such as fake orders and illegal mergers of variants. The account sweeps are one after another and cannot be stopped. Currently, many sellers have reported that they have encountered second-instance scanning and video verification.

Recently, Amazon sellers have encountered store verification methods that they have never encountered before?

Members' Day sweep! Many stores are facing second review

Multiple accounts are a very common phenomenon on the Amazon platform. The reasons why sellers are keen on multiple accounts are very simple, either multiple accounts mean multiple revenue channels, or in case of problems with the main account, other accounts can be used to help hedge risks.

However, Amazon is also continuously cracking down on multi-account operations. It has launched several "encirclement and suppression" campaigns this year . As Prime Day approaches, the platform has intensified its crackdown on this phenomenon. For a while, sellers were complaining:

Two small accounts I had were down, and Amazon said there was a problem with the data.

The new account I just registered failed in the second review of the number scanning. The information was true, but the address could not provide a bill.

The store was registered just a week ago and passed the video verification, but it was blocked without doing anything.

My account was blocked, and I heard that the business license address is a high-risk area.

This year, you will basically encounter a second review when registering on the US site.

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According to feedback from sellers who have been affected, purchased accounts, newly registered accounts, and inactive accounts are subject to strict inspections by Amazon . In addition, it is worth noting that if the legal representative of a company is too old and the company has been registered for a short time, they will also be the focus of the platform .

The seller Xiao Zhang said that he is not worried because he has an account. In recent years, Amazon has frequently blocked accounts. After experiencing the incident of linked account scanning last year, he started buying backup accounts. In case the operating account encounters problems, he can use it to save the link. However, due to limited energy, he does not usually take the trouble to maintain these backup accounts. I heard that if an account has not been operated for about 3 months, it will be judged as inactive .

According to insiders, Amazon will also determine whether the seller operates multiple accounts based on the payment account. If a payment account receives payments from multiple Amazon accounts, it will attract platform review. In addition, there are rumors that the business license address is in a high-risk area, but this has not been officially confirmed.

Appeal rejected in seconds! The pass rate of the second review of number scanning and abnormal second review is extremely low

Judging from the appeal results, there are many cases where sellers’ multiple appeals have not been approved.

Seller Xiao Li said that he had just passed the first verification with great difficulty, and the second verification came immediately. Amazon asked for relevant materials. After submitting credit card bills, water, electricity, broadband bills, and mobile phone payment invoices , Amazon replied that it could not be verified. After submitting materials, Amazon’s email reply was the same every time: it could not be verified . The service provider revealed that in this case, the account is likely to be irrecoverable.

An insider said that since this year, the difficulty of appealing Amazon's second instance has become increasingly higher, which to some extent shows that the platform has a more detailed grasp of the actual situation of sellers. However, the second instance also has different situations, generally divided into normal second instance, scan number second instance and abnormal second instance. The pass rate of normal second instance is relatively high, followed by scan number second instance, and abnormal second instance has basically no success rate. Sellers can roughly judge their second instance situation based on the email information:

Normal Second Review: A utility bill for piped gas, natural gas, electricity, piped water, mobile phone, landline or internet service within the last 90 days, with your name and address indicated.

Scan number for second review: We are unable to verify the information associated with your seller account, or have not received any new information about your item listing or sales history.

Exception Second Review: Your explanation should include the following information : How your account does not violate Section 3 of the Amazon Services Business Solutions Agreement; Evidence that your account complies with Section 3 of the Amazon Services Business Solutions Agreement.

Video verification is also frequent! Many sellers are required to conduct identity verification on third-party platforms

The second review and video verification are inseparable.

Recently, many sellers have received Amazon account verification notifications that include the following information: sellers need to go to the third-party website persona for identity verification.

In the past, Amazon verification was generally done on the site, but now it suddenly requires clicking on a third-party website. Insecure sellers’ first reaction was panic, and they seriously suspected that this was a “phishing email.”

In any case, it is a good thing for sellers to be vigilant. In fact, persona is a well-known data verification system and an officially authorized third-party verification platform for Amazon. If sellers encounter similar verification emails, they can rest assured.

Observing the recent wave of video verification, we can find that both supply chain video authentication and enhanced video verification have taken turns to appear. According to feedback, the difficulty of video verification also varies. Generally speaking, the difficulty is from high to low: protocol three video verification, supply chain video verification, enhanced video verification, and new registration video verification .

One seller said that after encountering enhanced video verification, the legal person's answers to questions were not natural, which led to the account being blocked. However, according to feedback, compared with the beginning of the year, the pass rate of video verification is actually very high now, as long as the legal person is cooperative enough, prepares the legal person's ID card, and memorizes the answers to the questions that may be asked in advance.

In other words, whether the legal person answers questions smoothly and whether the legal person is in a relaxed state is the key to passing or failing. It is understood that if the legal person is unnatural in answering key or basic questions, the auditor will ask more detailed questions and even ask the seller to provide proof of payment flow. Logical fluency and truthful answers are also key points of video verification , because before or during the video verification, the auditor will understand some basic information about the seller. Once it is found that the seller's answer is inconsistent with the facts, the verification is likely to fail. In addition, it is best for sellers not to change the legal person or subject after triggering the video, otherwise the success rate of the video verification will be greatly reduced .

It is foreseeable that Amazon’s audits of sellers will become more frequent, and the crackdown on various violations will become more severe. The various loopholes that previously existed on the platform are slowly being blocked.

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