4,000 orders sold per day! These products are quickly gaining popularity

With an average of 4,000 orders per day , this product is a hot seller on TikTok!

The temperature has gradually warmed up recently, and many women who love beauty are worried that sweating will ruin their carefully applied makeup. At this time, a makeup setting spray that is easy to carry and easy to use becomes very important.

After discovering this demand, many sellers began to make rapid plans, and TikTok, as a social media app dominated by women, naturally became the focus of relevant sellers.

Data shows that a makeup setting spray on TikTok has been growing rapidly recently. Information shows that this product is a new product under the small store elf Cosmetics and was just launched in early April this year .

Unexpectedly, this product started to sell like hot cakes as soon as it was put on the shelves. From the second day after it was put on the shelves, the number of orders skyrocketed to an average of about 4,000 orders per day. In the next ten days, more than 40,000 orders were sold, with sales of nearly 400,000 US dollars.

Obviously, this makeup setting spray has captured the core needs of users. In the product information, the seller describes in detail the main features of the product, such as the spray is very dense and delicate, and the product raw materials are natural and have no chemical additives, which can help users keep their skin moisturized while maintaining their makeup.

Of course, the rapid popularity of this product is not only due to its strong product power, but also inseparable from the seller's marketing investment.

On TikTok, the best way to bring products is through influencer marketing and live streaming. Data shows that this makeup setting spray has reached cooperation with 89 TikTok influencers in the past half month, including top influencers with over one million fans and small influencers with only tens of thousands of fans.

It is understood that the store had done a lot of preheating on TikTok long before putting this setting spray on the shelves, and contacted a large number of Internet celebrities for promotion on the day the product was launched.

After searching for relevant keywords on TikTok, we can find that the discussion of this product is quite hot. Many videos have added topics with product keywords and tagged the store elf Cosmetics. In this way, influencers can gain traffic and merchants can get sales, killing two birds with one stone.

Data from Google Trends also shows that the search popularity of this product has skyrocketed since it was launched. As can be seen from the figure below, the search popularity of the product once soared to 100 after it was launched.

It is only late April now, and it is still a long way from the hottest time. I believe the sales of this makeup setting spray will continue to rise. Of course, this product is not the only one that has been popularized by the "hot weather economy".

Solar-powered power banks go viral on TikTok

As spring arrives and flowers bloom, Europeans and Americans' demand for going out has greatly increased, but anxiety about the battery life of various electronic products when going out has always troubled many outdoor enthusiasts.

For this reason, many people choose to buy a power bank. However, the traditional power bank market has long been occupied by big brands such as Anker, and it is difficult for new entrants to compete with them. The best way to break the deadlock is to create product differentiation. A recently popular solar power bank has done this very well.

Data shows that a 10,000 mAh multifunctional power bank with solar charging function has recently been a hot seller on TikTok's US site, with average daily sales exceeding 1,000 orders.

This power bank belongs to the small shop SOXONO and is the current star product of the shop. Since it was put on the shelves, the sales of this power bank have been rising. In the past month, the average daily sales volume has not been less than 1,000 orders, and the monthly sales volume has reached nearly 350,000 US dollars, about 2.5 million RMB.

The reason why it became popular on TikTok has a lot to do with the three words "solar energy" in its keywords. By adding a solar panel to the power bank, it not only solves the problem of being unable to recharge the power bank outdoors, but also has been recognized by many Western environmentalists, and can also avoid the impact of other traditional power bank brands, which is simply killing three birds with one stone.

On the other hand, the design of this product is also quite bright. It is not only waterproof and dustproof, but also has a sturdy shell to resist falling. In addition, this product also comes with an emergency flashlight. Looking at this series of functions, it is obvious that this product is aimed at users who love outdoor adventures.

The seller also has his own considerations for marketing. In the past month, nearly 60 influencers have promoted this product, many of whom are outdoor bloggers. These bloggers will use this power bank in actual scenes, which not only makes it easier to demonstrate its product features, but also allows users to quickly put themselves into the product and achieve the purpose of promoting it.

By focusing on a niche market, coupled with strong product capabilities and appropriate marketing methods, this solar power bank has successfully become popular on TikTok.

As TikTok continues to increase its e-commerce functions, more and more brands are now taking advantage of its momentum to create one hit after another.

TikTok may be the last chance for ordinary brands to break out of the circle

Foreign media reported that TikTok's revenue in the United States in 2023 was about 16 billion US dollars, and the number of users reached 170 million, accounting for more than 50% of the total US population. According to emarketer statistics, American adults aged 18-54 spent more time on TikTok than all other popular social platforms. Among them, young people aged 18-24 spent an average of 76 minutes on TikTok every day.

As the saying goes, if you capture the young people, you capture the future, and TikTok has done a great job in this regard. Some industry insiders predict that 2024 may be the last chance for an ordinary product or brand to quickly break out of the circle.

Since TikTok Shop was launched in the United States in September last year , many early sellers have achieved success with the help of the platform's traffic.

Data shows that health and personal care brand GuruNanda can sell more than 100,000 products per week through TikTok stores, and even boosted the brand's sales on Amazon through TikTok.

The home furnishing brand Sweet Furniture also enjoyed a surge in sales just a few months after entering TikTok, with cumulative sales exceeding US$20 million, and the brand firmly sitting at the top of the home furnishing category.

There are many cases like GuruNanda and Sweet Furniture. The popularity of TikTok Shop soared rapidly in a short time, and even some big sellers on Amazon wanted to get a piece of the pie.

As previously reported, Shenzhen-based Huakai Yibai completed its acquisition of Aplysia Technologies. Yibai Network will absorb Aplysia Technologies' TikTok operations team, and the two parties will jointly operate the TikTok project in the future.

In the past few years, Aplysia Technology has achieved remarkable results in the TikTok field, ranking among the best in Southeast Asia, the United Kingdom, and the United States. This is also an important reason why it was favored by Huakai Yibai.

In the future, more traditional big sellers will try to enter TikTok, and the competition among platforms will inevitably become more intense.

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