Official confirmation: There is new situation in Amazon account verification

Amazon account verification issues are still ongoing, and the official recently confirmed good news: a new dedicated personal account verification channel has been added. Enterprise sellers who already have a verification channel also need to regularly check whether the background has triggered verification and follow up with the platform requirements in a timely manner, otherwise sales may be restricted.

At present, almost all sellers will encounter audits. During the audit process, many people are required to resubmit their information because their information is not qualified. Some sellers fail the audit and their links are removed. How to pass the audit? Some new solutions have also been put into practice by sellers.

Official confirmation: The personal seller account verification portal will be opened soon

Recently, Amazon account verification has made sellers very nervous and they dare not relax at all. Problems frequently occur during seller verification, and some sellers who fail the review need to be verified again. Compared with corporate accounts, personal account verification seems to be more difficult.

Because there is no separate verification entrance, sellers previously needed to open a case to tell customer service that it was a personal account, ask customer service to provide a link for personal information review, and submit their ID card and credit card bill for review.

Currently, there is a new channel for the review of personal accounts. An Amazon investment manager has issued a notice that Amazon stores registered in an individual capacity, whether it is a personal account or a professional account, should not take any action for the time being. A new channel will be released later, specifically for such sellers to submit for review. The specific implementation time is around May 22.

Yien.com confirmed with Amazon officials and received confirmed news: the verification entrance for individual sellers will be opened in the near future. It is recommended to pay attention to the seller’s backend and verify after the entrance is opened.

This is definitely good news for sellers. One seller said that he was very anxious and planned to conduct an audit, but he felt relieved after seeing the news of the opening of the new channel and could wait a little longer. Another seller said that his cases were all over, and he was afraid that he would be too late if he waited any longer. There are also sellers who have not taken action yet and feel that they have made a profit.

However, a group of sellers who took action earlier have already completed the review of their personal accounts. A seller who passed the customs clearance shared his experience: the account was a personal account, and the background address was different from the address where he submitted the information. He did not change the background address, but directly submitted the information as required to go through the verification process.

The verification process was: I received a re-verification notice on Monday and submitted documents on Tuesday, including business license, personal ID card and credit card bill. In the second step of verification, I filled in the seller information residential address in Chinese (not the ID card address), which was also the credit card bill address submitted. After three days of review, I received a verification email on Friday.

Sellers who have completed personal account verification are also in a new worry: Will Amazon face a second review after opening a special channel? In this regard, people familiar with the matter explained that there should be no problems with the account after passing the review.

Earlier, Amazon officially sent relevant information to En.com, stating that for sellers who have completed account verification on Amazon, if the relevant information has not been changed, no further operations are required . For sellers who need to take additional procedures, Amazon will contact the sellers via email and provide corresponding operational guidance.

So sellers who have completed verification don’t need to worry, you have already passed the customs. However, sellers who have not yet completed corporate account verification have also encountered some new problems.

Sellers need to check emails regularly and do not miss the verification window

In the past two days, an Amazon investment manager issued a reminder that sellers need to regularly check whether the background verification is triggered. If not, just ignore it.

It is understood that the Amazon homepage does not display the review interface. Some sellers may currently ignore the verification issue. Everyone needs to click on the account information to check. If there is "Access is restricted, start verification", you need to verify it quickly. If not, there is no need to worry.

According to the relevant emails sent by Amazon, there is only a 10-day window for verifying the seller's address and phone number. If the review is not submitted before the deadline, it may be troublesome to submit it later.

Recently, a group of sellers received address and phone number verification emails, which reminded sellers to update their company address according to the Amazon Services Business Solutions Agreement. Within the next 10 days, fill in the following content according to the instructions in the seller platform:

1. Log in to your Amazon seller account;

2. In Seller Central, go to the Settings menu and select Account Information to view the Seller Account Information page;

3. In the "Business Information" section, select the "Business Address" page;

4. Update the merchant address and click Submit;

5. The platform will verify the seller's company address. If additional steps are required, the platform will contact you again.

The seller "Xiafanmao" said that the documents currently required for this verification are mostly only the legal person's ID card, business license, and a bank or credit card statement within 180 days. It is worth noting that before submitting the verification, you must first correct the current address or other information.

Regarding the submitted documents, many sellers previously bound payment banks and credit cards that were not legal persons, and the legal person change issue is quite common. When the business license, address and legal person information are inconsistent, many sellers begin to struggle whether to modify the information before submitting for verification. According to the service provider, verification can be passed without modification, and according to official information, if the account business license and legal person change, new information can be uploaded for verification.

What happens if the account verification fails?

Due to the complexity of the sellers’ situations, many sellers’ accounts are not approved during the current verification process. One seller said that all three of his accounts failed the review and he is still preparing materials for verification.

In the case of one seller, the business license had changed, but the backend had not been updated. The seller conducted the verification without updating the information, and the link was removed. The seller reminded his peers: You must update first and then verify, and the information must be consistent before verification, so that the probability of passing will be higher.

According to insiders, it is not uncommon for sellers to fail the audit. Most of these cases are caused by sellers who directly submit information without updating the backend entity because the company is deregistered or operating abnormally . Therefore, if sellers want to pass the audit, they must first modify the backend business license address, office address, and legal entity, and then submit new information for verification.

Many sellers are worried that failing verification will have a significant impact.

Amazon responded that Amazon, like other third-party platforms, collects and verifies information on third-party sellers in accordance with new requirements of U.S. federal law. Accounts that fail verification will only have their sales rights suspended, which will be restored once the information is submitted. Seller accounts will not be blocked and no fines will be imposed.

Sellers don’t need to worry about the new round of account reviews. Amazon is only verifying seller accounts in accordance with the new Consumer Notification Act, not deliberately banning seller accounts.

During the verification process, each person encounters different situations. As long as you patiently follow Amazon's requirements and submit and update the information, the verification can basically be passed. In particular, real information is easy to pass. It takes about 4 to 5 days for sellers to complete the verification cycle.

It can be seen from this large-scale account verification that neither the new law nor the platform allows the existence of non-compliant accounts, and the living space of illegal buying and selling accounts will be further squeezed in the future.

Amazon

Account Verification