Focusing on customized products, DTC brand received tens of millions of yuan in A+ round of financing

At present, the pace of corporate financing has not stopped. Recently, the DTC customized brand "VANGO" announced that it has obtained tens of millions of yuan in A+ round financing , and the investors are Hefei Industrial Investment Fund, Jiupai Capital, etc. It is reported that the financing will be mainly used for talent introduction, optimization of the company's organizational structure, system development and opening up the entire process of the product supply chain.

VANGO is also a young company, which has only been established for about two or three years. Unlike other overseas companies, VANGO focuses on customized DIY products, mainly customized clothing and customized home furnishings, and relies on its own independent website to go overseas.

There has always been a certain demand for customized products, and there is an upward trend. According to a research report by Market Research Future (MRFR), the global customized product market will grow at an average annual compound growth rate of 5.83%, and by 2027, the market will reach US$38.66 billion.

MRFR pointed out that the business of customized products has grown quite rapidly in the past few years due to the diverse selection of personalized products in the market and the surge in purchasing power of consumers, especially millennials. The improvement of social and economic standards has led to changes in the purchasing patterns of consumers around the world. The penetration of social media has also increased people's preference for personalized gifts.

In terms of competition, more and more companies are entering this market. At this time, it is particularly important to hit the pain points of consumers and highlight brand differentiation.

Hu Pengcheng of VANGO said that the overseas market has a strong demand for customization, but there is a gap in the design needs of customized products for the middle and low-end groups, which cannot be met. Therefore, VANGO improves materials and reduces production costs to meet consumer needs. It is reported that the number of VANGO users has reached more than 1 million.

In addition, VANGO also has its own system to study consumer preferences by capturing sales data and user feedback, suggestions, etc.

SEO search engine optimization company Searchmetrics said that brands must respond quickly to new trends in consumer demand to ensure competitive advantage. Previously, Hour Loop, an Amazon third-party seller that applied for an IPO on the Nasdaq, did not have its own products and only resold other brands' products on Amazon. However, Hour Loop emphasized in its prospectus that it has a strong operations and sales team, as well as a software designed for all their business needs that can accurately respond to consumer tastes.

This year, the most popular slogan in the cross-border circle is "brand going global", but if the brand has no characteristics, it is just "trademark going global". Only when the product meets user needs and can stand out among many products can it be regarded as a true brand going global.

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