The just-concluded "Black Friday" and "Cyber 1" have come to an end. According to statistics from Sensormatic Solutions, this year's shopping traffic has increased by 47.5% compared to 2020! Amazon's "Black Friday" sales even set a record!
Due to the epidemic and supply chain issues, most American consumers have said that they plan to shop in advance this year. So which categories made it to the best-selling list during this year's "Black Friday" and "Cyber Monday"?
According to Amazon, home furnishings, electronics, toys and clothing all became the best-selling categories this year during Black Friday and Cyber Monday.
Among the best-selling electronic products are Apple's wireless headphones, REVLON one-step hair dryer, Fire TV Stick Alexa voice remote control, Sengled smart bulbs, Beats Studio Buds true wireless headphones, etc.
It is reported that from Black Friday to Cyber Monday, more than half of the sales came from independent sales partners, most of which are small and medium-sized enterprises.
Toys also became a hot-selling category during Cyber Monday. According to Amazon, toy sales performed outstandingly during Cyber Monday, and even pushed Amazon's Cyber Monday sales this year to a record high on Black Friday.
The list of most popular holiday toys includes: Catan board game, Hasbro Candy Land, Hot Wheels Criss Cross Crash Track set, Melissa and Doug Let's Play Fallout; National Geographic Earth Science Kit, Hasbro Connect 4, Carhartt Men's Knit Cuff Hat, REVLON Volcano Face Roller
Pretend house cleaning sets, EcoTools makeup brush sets, K. Carroll Kelsey crossbody bags, Lollia Imagine Bubble Bath, Rebel Girls Goodnight Stories and Poppy & Pout Lip Balm are all popular toy categories.
Throughout the sales period, Amazon has set up certain discounts for categories such as fashion, home, beauty, toys, electronics, and Amazon devices. According to a recent study by independent analysis firm Profitero, Amazon's average price is 14% lowest compared to all major retailers in every category entering the holiday season.
In addition, compared with last year, American consumers purchased more holiday decorations such as twinkling lights and wreaths during Black Friday and Cyber Monday this year . Amazon Hot sales of toys on Cyber Monday |
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