Amazon bans more accounts! More big sellers banned

Under the tide of Amazon's account blocking, big sellers are avoiding it, small sellers are trembling, and the entire cross-border circle is filled with anxiety. And Amazon's pace of account blocking has not stopped. Now, two more cross-border big sellers' accounts have been blocked.

Shenzhen big seller's account was blocked, 7-year brand vanished overnight

"The brand that the company has worked hard to build for seven years has vanished overnight... More than 95% of the revenue has been lost in an instant. Considering the tens of millions of inventory and more than 10 million owed to suppliers... We encourage everyone to look for the next job opportunity in advance. If you resign early, the company can settle your salary immediately..."

——The above content comes from an internal group announcement of a big seller in Shenzhen

As a company founded in 2014, this company can be said to be a young cross-border seller. It has only been established for 7 years, but its strength cannot be underestimated. The company's revenue has not been made public, but according to informed sellers, the annual sales of this seller are about 500 million.

Unlike other big sellers that have been banned, this company mainly deals in the adult products category, and many of its adult products are ranked on the Amazon Best Seller list in the same category .

The editor searched for the company's brands on Amazon but found nothing. The original product links on the Best Seller list are no longer available for purchase.

According to industry speculation, the closure of this adult products giant’s account may be related to the manipulation of comments /sales volume/and rankings. However, the specific reason for the closure of this giant has not yet been confirmed, and the official announcement should be the basis for the details!

In addition, in the category of adult products, this big-selling brand is not the only one to go out of business. There are also other adult products sellers whose dozens of stores were frozen overnight.

As Amazon’s adult products category was cleaned up, it also triggered a new round of shocks and discussions among the seller community.

One seller joked: "With the fall and cleansing of this category, I wonder how many single people around the world are unable to sleep at night."

But in addition to ridicule, more sellers expressed their feelings about Amazon's tactics: "More than 95% of the revenue is gone. It really proves the saying that if Amazon doesn't take action, it's fine. But once it takes action, the whole army will be wiped out."

Some sellers also expressed sympathy for the fact that the Shenzhen big seller still had tens of millions of inventory when his account was blocked: "I'm afraid these tens of millions of inventory will have to be sold at a low price. Look at my millions of inventory, what should I do? I'm so panic! I'll get ashore as soon as I clear my inventory."

Guangzhou sellers also stuck in Amazon account ban swamp

In recent days, there have been waves of account bans. On the same day, another big seller was reported to have his account banned.

A seller revealed that one week after a big seller in Guangzhou received a warning letter from Amazon about "manipulating reviews", all of its brand-authorized stores (including North America, Europe, and Japan) were affected and all were closed, and their funds were frozen.

The brands that were targeted this time include vacuum cleaners and auto parts. Among them, vacuum cleaner products have long been on the Best Seller list of Amazon's UK, Germany and North America sites .

A seller revealed that the vacuum cleaner link of this brand alone contributed about 40,000 to 50,000 orders to his company. From another perspective, the targets of Amazon's rectification this time are mostly sellers on Amazon's best-selling list. The Guangzhou seller that was blocked this time was exactly what Amazon wanted. It has super strong operational capabilities and operates more than 30 product categories at the same time .

Industry insiders said that the closure of multiple sites of this popular product may be due to brand association! In other words, when this brand store had problems, many stores authorized by this brand were also implicated.

However, although this Guangzhou seller suffered a heavy blow in this account blocking incident, compared with the Shenzhen seller mentioned above that lost 95% of its revenue, this Guangzhou seller still retains a certain amount of vitality.

This is because while it relies on third-party platforms such as Amazon, it does not put all its eggs in one basket. It also operates three large independent sites at the same time with considerable traffic.

Obviously, the Guangzhou store has a better vision and its operating strategy is more risk-resistant.

Looking back, Amazon's account ban has spread to other categories, from 3C, home furnishings, clothing to health care categories. The scope of the ban has also expanded from Shenzhen to Guangzhou. The scope of the ban is expanding step by step. Who knows when this knife hanging over your head will fall.

After the Shenzhen seller’s account was blocked, his actions were praised

As big sellers fell one after another, incidents such as big sellers falling out with suppliers and employees leaving in large numbers occurred one after another.

In stark contrast to previous incidents where Youkeshu’s suppliers hung banners at the door reading “Youkeshu, return my payment”, the practice of Shenzhen Daisai, which lost 95% of its revenue, is obviously more commendable.

Although the Shenzhen-based retailer has tens of millions of yuan in inventory and more than 10 million yuan in debts to suppliers, some of its cooperating suppliers said the company did not run away.

"If you don't run away, you still have a chance to turn things around. If you run away, you're really done for," said a seller.

In addition, the Shenzhen supermarket has done its best to treat its employees, encouraging them to look for job opportunities in advance, processing their resignation payable wages in advance, and asking the human resources department to help recommend jobs.

Compared with a certain company that, after its account was blocked, immediately began to lay off employees who had not been converted to regular employees and canceled the commissions of regular employees, which disheartened employees, the practice of this Shenzhen big seller is indeed worthy of its good reputation in the industry.

After the account is blocked: Amazon or transformation?

As the saying goes , "A new official starts with three things." With Bezos' rise to power, what Jassy has started is not just three things, he is almost burning down the entire cross-border circle.

But ultimately, the recent series of account blocking incidents are caused by compliance issues in store operations.

Compliance is the cornerstone of sustainable development of enterprises! Judging from the fact that Amazon recently recruited product compliance operations specialists in Shenzhen, Amazon's steps to rectify the platform will not stop in the near future. In the future, Amazon will have more and more means to combat violations.

According to the statement made by Tianze Information on the blocking of Youkeshu’s account, the violation of 12 rules of Amazon is also a warning to third-party sellers who rely on Amazon to adhere to compliance operations, so that every step taken on the Amazon platform will be very stable!

Or, just like the Guangzhou seller who still maintains a certain strength despite being banned, Amazon sellers can also try to transform and expand to other platforms and channels such as independent sites and Walmart. After all, it is better not to put all your eggs in one basket.

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Big Sell