58% of consumers shop via SMS, Brazil's online shopping craze continues!

Recently, according to a survey conducted by the Brazilian Credit Protection Service (SPC) and the National Federation of Stores (CNDL), 58% of Brazilian consumers will make online purchases after seeing SMS messages promoting mobile shopping. Among them, the purchase rate of mobile SMS marketing sent via WhatsApp is the highest.

The survey found that 47% of Brazilian consumers would make a purchase if they were prompted by SMS messages about food and beverages. The next most popular choice was 42% for fashion and clothing, followed by 26% for household goods and 21% for electronics. If the SMS message contained words such as promotion or discount, consumers would be more likely to buy.

The survey results also show that 44% of online shopping in Brazil is impulse buying, especially for daily necessities such as food and beverages, clothing and fashion, and household items, which are particularly likely to stimulate buyers to spend. In addition, online shopping can be delivered to the door, and consumers are more willing to buy large or heavy daily necessities online. And 98% of Brazilian consumers will investigate and compare prices when buying high-priced goods such as mobile phones, home appliances and electronic products.

In addition, discount notifications from apps, emails, and ads on Instagram can also induce consumers to make purchases.

International marketing is short, low-priced, and easy to reach customers, and is also a common marketing promotion method used by many overseas companies . In terms of the content of the SMS, it is best to have a clear direction, such as new product launches, event promotions, etc. At the same time, sellers should also pay attention to the fact that words related to industries such as finance, real estate, studying abroad, recruitment, and education are more sensitive; and the sending time should be chosen between 8 am and 10 pm as much as possible to avoid disturbing customers. You can also find a third-party SMS platform to help with group messaging to improve efficiency and reduce risks.

Although Brazilian stores and shopping malls have been closed for a long time due to the epidemic, more and more Brazilians are accustomed to shopping online, and e-commerce has seen explosive growth.

In the past year, the growth rate of e-commerce transactions in Latin America has jumped to the first place in the world, surpassing the North American and Asian markets. Among them, AliExpress's new users in Brazil have increased nearly 10 times. During this year's 3.28 promotion, AliExpress Brazil broke the record again, with sales increasing by 8 times year-on-year and the number of users increasing by 500%. More and more Brazilian consumers choose to shop online, and the online shopping trend is getting hotter!

The most popular products among Brazilian consumers are electronics, technology products, and clothing and accessories.

Pu Shi, the head of AliExpress Brazil, said that although there are 140 million Brazilian Internet users, 92% of whom use social media, the e-commerce penetration rate is only 5%, which also reflects the huge growth potential of Brazilian e-commerce.

Brazil

E-commerce