Low prices are the most likely to trigger European consumers’ desire to buy new brands

According to statistics, there are two factors that affect consumers in four European countries (Germany, the United Kingdom, Norway, and the Netherlands) during the 2021 shopping season: first, low prices are most likely to arouse consumers' desire to shop for new brands; second, the value-added services provided by merchants are more conducive to sales growth.

Sellers on Amazon know that price plays a decisive role in product sales. The Associated Press conducted a study on consumer loyalty to a certain merchant and found that consumers are most likely to be attracted by the right price (low price) and thus switch to another merchant for purchase.

The data shows that 6 out of 10 consumers said that low prices or no additional fees are the most attractive factors for them to place orders from online stores where they have not purchased before; after low prices, offering a larger product range and better value-added services can also help attract some new consumers; and good customer reviews are also the fourth most important driving force for consumers to choose new merchants ; about 15% of consumers said that more flexible payment methods or faster delivery times would also attract them to transfer purchases between different merchants.

The above factors that influence consumers to switch purchases between merchants apply to all four countries, but there are some minor differences between different countries.

For example, in the UK, shoppers are more likely to switch between merchants when they think value-added services are better, and are less interested in low prices. Shoppers in the Netherlands say that good reviews are more effective in swaying them to shop at another merchant. Norwegian shoppers are also mainly driven by low prices. For German shoppers, in addition to low prices, a wide range of products is more likely to attract their attention.

According to the statistics, of the four countries, British shoppers are the least loyal ( 14% of online shoppers), followed by shoppers in the Netherlands (11%), Norway (9%) and Germany (8%).

From the merchant's perspective, the least loyal consumers are also the most likely to appear as new customers in new merchants' stores during peak sales seasons such as Black Friday and Cyber ​​Monday.

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