What is Instagram Shoppable Posts? Instagram Shoppable Posts Review, Features

In early 2018, Instagram launched the Shoppable Posts online shopping feature, which allows users to easily add tags or purchase products directly on Instagram. If you want to sell products on Instagram, your Instagram account must be upgraded to a business account, connected to Facebook's product catalog, and created and managed on Facebook's Business Manager. You can do this through the Shopify or BigCommerce (e-commerce software provider) platform, or directly on your business page on Facebook.

Tag products in new and old posts on your Instagram business account, up to five product tags per post with a single image and up to 20 product tags per post with multiple images. Shoppers can complete purchases without leaving the Instagram app.