In six days, it will be the much-anticipated "Double 12". Nowadays, this special shopping season is not only popular among Chinese people. This shopping frenzy has spread to Southeast Asia. Some countries are deeply influenced by Western culture and attach great importance to Christmas. They will prepare holiday supplies before Christmas.
Among them, the Philippines is a country deeply influenced by Western culture. It is understood that the Philippines has a three-month Christmas holiday. Generally, on the eve of Christmas, the whole country will take a holiday to prepare for Christmas.
According to local market demand, in addition to platform activities, let’s take a look at this year’s shopping season and what are the hot-selling categories of the Double 12 shopping season in the Philippines. The outbreak has had a great impact on people’s consumption behavior. People have more time at home, so consumer spending on entertainment equipment will increase.
Among them, digital electronic products, sports cameras, gaming headsets, air fryers, rice cookers, coffee machines and other electronic products will usher in a boom period on Double 12 this year.
Fashionable clothing, bags and accessories, as well as various travel bags, sports backpacks, sunglasses and other products will also be hot-selling categories on this year's Double 12.
Of course, fast-moving consumer goods are a major category that cannot be ignored. Among them, the market and sales of beauty products have always been a major part of online shopping. As people's health awareness continues to increase, the market for health monitoring instruments such as blood glucose meters is also expanding.
Women can be said to be the shopping army during the holidays. Not only do they have to buy their daily necessities, but they also have to worry about the purchase of many items for the home. Among them, the maternal and child economy is also a major category of the festival, including children's clothing, diapers, toys, and various Christmas supplies.
In addition, the pet economy is also expanding in Southeast Asia, especially in Thailand. More and more people are becoming cat and dog "poop shovelers", and the corresponding market is rising. Products such as pet feeders and pet clothing will also set off a hot selling frenzy on Double 12! Best-selling categories in Southeast Asian countries on December 12 |
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