Amazon issued another announcement: The presence of these keywords in search terms will result in ASIN being banned

Amazon has been releasing announcements one after another recently.

Announcement 1: Optimize seller search terms

Amazon UK has once again released an announcement regarding the optimization of search terms.

Amazon said that in order to help buyers find their products, sellers need to update their product listings in the seller platform and optimize them to include search terms that buyers may use when searching on Amazon.

Specific search term optimization includes:

Use synonyms; include abbreviations, alternative names, and spelling variations; do not exceed the 250-character length limit; do not repeat words.

It is particularly emphasized that if some banned keywords are used in the seller’s search terms, the ASIN may be banned , and Amazon will take certain punitive measures against the seller’s account.

Among the prohibited keywords are: your brand or other brand names ; temporary claims, such as " new " or " on sale " ; subjective claims, such as " best ," " cheapest, " or " amazing " ; profanity or abusive terms ; and ASINs .

Announcement 2: Product Quality Update

As an e-commerce platform that always puts buyers first, Amazon has taken great pains to improve buyers' experience. In order to improve the experience, Amazon will regularly check buyers' complaints on Amazon.

Just yesterday, Amazon released another announcement regarding quality updates for office and home entertainment products.

The announcement stated that Amazon found based on recent buyer complaints that many buyers believed the products they purchased had been previously used or were different from the advertisements on the product detail pages .

Therefore, if the seller sells products in the office and home entertainment categories , it is recommended to visit the updated Preventing Product Condition Issues and Product Details Help page . In addition, Amazon also recommends that sellers watch product quality videos, which can provide useful suggestions for optimizing inventory and preventing future complaints about product condition issues .

  A seller who specializes in second-hand electronic products expressed innocence: "I have received too many returns because buyers do not carefully check that the products are second-hand, not new! Why can't Amazon clearly indicate that they are buying second-hand products when buyers choose second-hand products?"

There are also grumpy brothers who express dissatisfaction and think that all the faults are on Amazon! Because Amazon disconnects the catalog from the seller, because he can no longer answer questions and is prohibited from talking to buyers, Amazon only cares if the buyer is dissatisfied, and then blames everything on the seller!

However, no matter how the platform rules change, as an Amazon seller, you should always pay more attention to Amazon rules. After all, you can’t beat the opponent.

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