Meikeduo has launched a live broadcast plan and has signed a pilot agreement with Bambuser!

According to foreign media reports yesterday, Bambuser, a live streaming service company founded in Sweden in 2007 , has signed a three-month live streaming pilot agreement with Latin American e-commerce leader Meikeduo .

However, Bambuser is unable to assess the value of the contract at this time , as the effectiveness and value of live events will be affected by the number of markets involved , partner brands , number of viewers , viewing time , video quality and other variables .

Next, let’s take a look at the leverage effect of this agreement from three aspects: Bambuser, Meikeduo and the live streaming e-commerce business model !

Bambuser is a software company specializing in interactive live streaming services . The company's main product, Live Video Shopping, is a cloud-based software solution that helps customers such as e-commerce and retail businesses around the world host live shopping experiences on websites , mobile applications and social media to increase online sales and better engage with customers .

Today, Bambuser’s Live Video Shopping services are available to major brands and online retailers across six continents .

( Bambuser official website )

Meikeduo's service scope covers 18 countries in Latin America , and it also achieved extraordinary performance in the fourth quarter of 2020: net income was US$1.3 billion, an increase of 148.5% on a foreign exchange neutral basis, exceeding the previous expectation of US$1.22 billion; total merchandise volume (GMV) increased by 109.7% year-on-year to US$6.6 billion, of which mobile merchandise volume accounted for 72.1%; and the number of active users on the platform increased by 71.3% year-on-year to 74 million.

Therefore, the live broadcast cooperation with Bambuser will bring Meikeduo greater development potential.

In addition to Meikeduo's own market strength, the e-commerce penetration rate in the entire Latin American region is also increasing rapidly. In 2020, the e-commerce industry in the region generated sales of US$267 million. Therefore, Meikeduo's live broadcast business is expected to create a whirlwind in Latin America.

As Chinese people, we must be familiar with the sales model of live streaming. According to a survey by Fitch, the global live streaming market value has reached US$153 billion in 2020, and Taobao Live, the largest provider of live streaming services, has 600 million daily users . Within 30 minutes of the Double 11 pre-sale, Taobao's platform turnover soared to US$7.5 billion, which is comparable to the sales data of Amazon's October promotion event Prime Day, which lasted a full 48 hours.

There is no doubt that live streaming has now become a major driving force for the development of e-commerce. Meikeduo’s entry into live streaming cannot be said to be too late, but it is certainly not too early either. After all, as early as three months ago, the Brazilian version of "Little Red Book" F*Hits had established a strategic partnership with Bambuser to provide customers with a full range of online shopping experiences.

Currently, this cooperation is still in the short-term trial stage, but the effect will definitely not be bad. Let us "wait for good news" together !

Meikeduo

Bambuser

live streaming