Review of US sportswear in 2021: Sales of sports shoes and sportswear both exceeded 20%

In terms of sports shoes, sales in the fourth quarter only increased by single digits compared with the previous year. However, compared with 2020, its sales increased by about 20%. Among them, sales of men's sports shoes increased by more than ten percent, while sales of women's and children's sports shoes increased by nearly 25%. Both Nike and Adidas lost some market share among women.

From a functional perspective, sports-based footwear ( the running category) continues to perform well. In 2021, sales in this category increased by more than 25% compared to the previous year. The skating and hiking categories grew at a similar rate, and the walking category grew by a third. In addition, college sports shoes, including basketball shoes and football shoes, are also popular among young people.

As for the best-selling sneakers in 2021, in order of sales: Nike Air Force 1 Low, Nike Air Max 270, Nike Air Vapormax Plus, Nike Revolution 5, Nike Air Max 97, Adidas NMD R1, Nike Air Max 90, Nike Air Vapormax Flyknit 3, Jordan I Retro High OG and Jordan XIII Retro.

Let's take a look at the US sportswear market. Similar to the sports shoes market, the growth trend of sportswear slowed down in the fourth quarter, but the growth was still strong. Compared with 2020, sales in the US sportswear market increased by nearly 30% in 2021. Nike and Under Armour both lost some market share in 2021, while private label market share increased.

By gender, sales in the menswear and childrenswear markets grew by around 30%, while womenswear sales grew by around 25%.

Among the major categories, sales of outerwear tops increased by around 10%; knit shirts, sweatshirts and pants performed in line with the overall market; shorts performed better than the overall market; and sales of other basic items such as underwear, bras, socks, etc. were basically in line with the overall market.

USA

Sporting Goods