Monthly sales of 30,000 orders! The second generation of post-00s factories "exploded" new opportunities in TikTok Shop

On October 27, TikTok Shop officially launched the "Black Friday Pre-sale", firing the first shot of the Black Friday war! As the most watched consumer festival in the fourth quarter, the Black Friday promotion month is now halfway through and is about to usher in the peak sales point at the end of the month.

According to official news from TikTok Shop, a cross-border e-commerce platform, during the fully managed "early purchase" period from October 27 to November 2, TikTok's e-commerce GMV in the US market increased by more than 155%, the order volume exceeded 145% , and the number of active sales exceeded 133%. With the full launch of the US mall, tens of thousands of TikTok influencers have actively participated, and TikTok Shop has shown a strong ability to bring goods in the US, UK, Saudi Arabia and other countries.

During the promotion period, the GMV of categories such as game consoles, smart watches, and computer accessories increased by 281%, and the GMV of categories such as beauty equipment and pet supplies increased by 162%. It can be seen that in addition to the continued popularity of best-selling products such as clothing and home furnishings, digital hardware, small appliances and other products with slightly higher customer unit prices also ushered in an explosion during Black Friday...

“It’s a huge hit!”

Suki, a girl born in the 2000s, excitedly sent a WeChat message to her partner and even took a screenshot to share her joy over the huge order.

Suki is from Zhongshan, the hometown of China's small home appliance industry. She just graduated from university and came into contact with cross-border e-commerce during her internship. In June, she learned that TikTok had started a full hosting model, and she was keenly aware that this was a once-in-a-lifetime business opportunity. With the right time, place and people, she decided to work together with her partners to start the TikTok Shop platform.

Suki led the kitchen appliances produced by her own factory to enter the TikTok Shop platform. It took Suki less than a month to go from a small seller with only a few units sold per day to a "hot seller" seller with more than 1,000 air fryer sales per day. At the peak, her store's monthly sales reached 15,000 orders, and it was also on the TikTok Shop small appliance category sales list.

"Selling products through short videos will definitely be the mainstream trend in the future!" As one of the first sellers to enter the TikTok Shop cross-border e-commerce fully managed model, Suki feels extremely lucky. "When I was in my 20s, I encountered the TikTok Shop platform. With the help of the platform, I sold air fryers all over the world. I became one of the first to try it out."

Post-00s Newcomers Bravely Enter the New Platform of TikTok Shop

Suki was born into a very traditional Chaoshan family, her family has a strong entrepreneurial background.

In the early years, Suki's father brought his family to Shenzhen to start a business in the VCD business. However, as VCD machines gradually became unpopular, they began to seek new ways out and decided to switch to the small home appliance industry in Zhongshan and do accessories business. After years of hard work, Suki's family business has been developing steadily and has formed a traditional foreign trade factory model, which has continued to this day.

Suki has two older sisters and a younger brother. The older sister has been following her father to manage the family factory business. The younger sister, like Suki, has just graduated from college and is a medical student, while the younger brother is a high school student. Suki's undergraduate major is Internet and New Media. During her internship in her senior year, she happened to join an e-commerce company to work in brand planning.

In this job, Suki learned a lot about e-commerce and gained some experience. She witnessed the fierce competition among domestic e-commerce companies and the market dilemma during the big promotion period when major brands invested huge amounts of money in advertising but still had little sales. These experiences made Suki realize that the domestic e-commerce environment is very unfriendly to new merchants.

In order to find new opportunities, Suki began to pay attention to relevant information about cross-border e-commerce. Later, she entered a live broadcast e-commerce and MCN talent incubation agency for internship, and came into contact with many new brands. Most of these brands use content e-commerce platforms to attract brand traffic, which shocked Suki. "As a post-00s, I especially like to watch videos, and I also like to shop while watching videos and live broadcasts. I think no one can refuse short videos. In the future, short videos are bound to become a consumption channel that the younger generation is accustomed to, and content e-commerce will also become a mainstream trend."

In June of this year , Suki, who was still working in the office, learned that TikTok Shop had started a fully hosted model. "Using this model, merchants only need to supply the goods themselves, and leave other operations to the platform, so that they can sell products to the United States, the United Kingdom, Saudi Arabia and other parts of the world." This news made Suki very excited.

As a second-generation factory owner with product advantages in small home appliances, Suki thinks this is a huge business opportunity. In her opinion, "TikTok Shop has a wide audience, sufficient content traffic advantages, and this platform is very consistent with the trend of short video shopping."

"It just so happened that I had just bought a car at that time, and I had to pay a 2,000 yuan car loan every month, which gave me a great motivation to make money." Suki admitted that since she was a child, her parents' educational philosophy for her has always been "If you want to get something, you have to work hard with your own hands." "Therefore, Suki, who was still in elementary school, learned to resell records on e-commerce platforms to earn the difference as her own pocket money."

So, she began to study TikTok Shop's investment information. With the combination of favorable factors such as launch timing, product compliance, and market fit, she and her partner hit it off and devoted themselves to TikTok Shop's full-hosting model, selling small household appliances from her own factory all over the world.

Entered in July, sales exploded in August, content field makes good products sell well all over the world

When Suki first entered the TikTok Shop platform, her store did not have a rich product library. She could only put all five air fryers from her own factory on the shelves, and found some small fans, humidifiers, egg beaters and other small appliances from some cooperative factories for small-scale testing. Due to limited initial start-up funds, she could only choose to sell small appliances with lower unit prices, and constantly conduct product testing, market promotion and trial and error.

When Suki first opened her store, she faced many challenges. Some orders were returned due to issues such as barcode standards. With the help of the TikTok Shop platform, she gradually adapted to these rules.

In the early days of her business, Suki almost worked while starting her business on TikTok Shop. "TikTok Shop's fully managed service is so hassle-free, which allows me to focus on product selection, while the platform's support for operations, live streaming, and short video content traffic has reduced my pressure."

Since mid-July, the sales of small household appliances such as air fryers in Suki's store have started to pick up. "The daily sales volume is only in the single digits, and only about 4-6 products can be sold." Suki did not lose heart. One day at the end of July, due to a live broadcast recommendation by an expert, the sales of air fryers suddenly soared to more than 30 units that day. This number surprised Suki, and she quickly took a screenshot to show the team, and everyone couldn't contain their joy.

Sales data continued to rise, 70 units, 100 units, 700 units... At the peak, sales data even reached 1,037 units a day.

"This number made me realize that live streaming has a very strong ability to bring goods. With the help of the platform, our products sold so well after just one live streaming." However, in addition to the joy, Suki also faced huge pressure to prepare goods. "The platform manager asked me to prepare 2,000 more air fryers when I just started to increase the volume, which is equivalent to 200,000 goods." For a fledgling entrepreneur, this is a huge risk.

Suki's sister expressed concern about this risky behavior. Suki recalled that her sister often reminded her to pay attention to risk control. Although her family recognized the cross-border e-commerce platform, the market was full of uncertainties after all. As a factory-type seller who was trying cross-border e-commerce for the first time, she still remained cautious about new things.

Suki patiently explained to her family that after many contacts, she established a close cooperative relationship with the TikTok Shop platform. She believed in the platform's professional capabilities and strong content explosiveness, and was also confident in the full hosting model. This trust allowed Suki to stock up and go all out.

With this optimistic, brave and serious attitude, although her family had doubts about her inventory, they still chose to fully support her entrepreneurship. And this "adventure" also allowed Suki to catch the fast train and become the first merchant to reap the benefits of TikTok Shop's cross-border e-commerce full-hosting dividends.

With the rise of the "stay-at-home economy" and the drive of the "lazy economy", the small home appliance market has become extremely prosperous. Among them, small kitchen appliances represented by air fryers have quickly emerged with their "small and beautiful" characteristics.

Since the air fryer became a hit, Suki's store sales have continued to grow. By October, Suki's store had become the top seller in the small appliance category on TikTok Shop. Suki's success is due to her strict control of the product and the comprehensive hosting model of the TikTok Shop platform.

Suki is grateful for the fully managed model of the TikTok Shop platform, which allows her to get the most benefits at the lowest cost. "Under this model, starting a business becomes less stressful. We provide the content videos of the products to the platform, and the platform helps merchants contact suitable influencers for promotion, avoiding various potential pitfalls. When the air fryer product began to gain volume, the platform began to assist the store in promoting the other two main products with content, using the logic of hot products bringing new products to make the new products popular again. "By the end of August, all three products in our store were successfully sold out and became the top products in the sales list of the month ."

After the product exploded in the UK content market, with the help of the platform, Suki's store products were promoted to the US content market with reference to the UK's explosive product strategy. The products were also recommended by experts and traffic was diverted to the content market, copying the strategy of creating explosive products and making the products explode again. Suki frankly said that platform managers are like business partners. They will also guide merchants to adapt to TikTok's content market gameplay and accumulate short video content. At present, under the advice of the platform, Suki has established a short video team and has begun to operate its own store account.

In addition to the one-stop full-hosting service for short video content, TikTok Shop also provides Suki with the opportunity to directly contact consumers. "When you encounter any problems, you can always seek help from the platform manager. The platform manager will immediately feedback the fastest and most comprehensive evaluation of the product by consumers in each country, including the quality inspection of small household appliances. "When there is a negative review problem, the platform manager will actively communicate with our merchants to find the key to the problem, and then work with the quality inspection team to help the manufacturer solve the problem from the source and improve the consumer experience. This has greatly helped our factory to adjust the product line in a timely manner."

On the TikTok Shop platform, Suki always adheres to strict product selection. She is well aware that the quality inspection rules and requirements for small household appliances vary from country to country, so she is always committed to selecting products that are compliant, high-quality, and meet local market requirements.

When choosing partners, she will learn about the factory's strength and cooperation in advance , and conduct in-depth communication to ensure that the production and launch plans of the products go smoothly. In addition to these product selection strategies, Suki will also communicate with platform managers frequently to grasp foreign trends, and by providing product catalogs, platform managers will further screen potential products.

At present, the products are mainly divided into two types: one is the self-produced products, and the other is the finished products downstream of spare parts. This business strategy enables Suki to better control product quality, supplier cooperation and capital management.

Suki admitted, "Unlike making clothes, shoes and hats, home appliances require molds and involve many accessories. Whether you produce 100 or 10,000 units, the process and workload are the same. In the past, factories were reluctant to join cross-border e-commerce." Now, with Suki's success, many merchants in Zhongshan's small home appliance industry belt have also begun to flock to the platform. "TikTok Shop has allowed them to see the powerful explosive power of content to drive sales."

Black Friday exam, hand in a satisfactory answer sheet

In November, the Black Friday pre-sale had already begun. Suki had already coordinated with the factory in advance to arrange for the factory to produce the goods needed for the Black Friday promotion. She revealed: "About 5 million to 8 million goods have been prepared. These goods are ready and will be put on sale one after another."

Suki expressed strong confidence in the Black Friday promotion . She said frankly: "This is my first time participating in a big promotion on the platform. I am excited but also cautious. For me, this is an important test. I must strictly control the quality of the products and ensure sufficient supply."

During the Black Friday promotion, TikTok Shop provided Suki with all-round support, not only helping her with operations, live broadcasts and short video content production, but also providing her with more opportunities to collaborate with influencers. Through collaboration with influencers, her products were shown to more potential consumers in live broadcasts and short videos. This not only helped to increase product awareness, but also attracted more potential customers.

At the same time, during the Black Friday promotion, the TikTok Shop platform also provided Suki with information on market trends and consumer feedback. This information enabled her to better understand market demand and consumer preferences, thereby adjusting product and sales strategies.

In Suki's view, this Black Friday promotion is a rare opportunity for traditional factory merchants to enter the overseas market more directly. "By cooperating with the TikTok Shop platform, they only need to ensure the supply and quality of the goods. This undoubtedly provides factory owners with a more convenient and efficient sales channel."

For Suki, this entrepreneurial venture bridged the gap between her as a second-generation factory owner and her parents. Through direct contact with overseas consumers, she has a keener business insight and innovation ability, which has given her more control over the market and established a closer connection with the market.

In order to pass this test, Suki went to the factory every day to supervise the operation of the production line. Suki was confident that "we will definitely be able to hand in a very satisfactory answer during the Black Friday promotion."

Conclusion

The Black Friday carnival is still going on, and TikTok Shop is staging one hit story after another. There are less than two weeks left until Black Friday and Cyber ​​Monday. Let us wait and see what kind of answer TikTok will give.

Post-00s second generation

TikTok Shop

Hot Sales