The climate green label craze is coming! Amazon sellers' traffic and sales are soaring

As an Amazon seller, continued growth in sales is inseparable from a steady stream of traffic. However, there is a hidden traffic entrance that is overlooked by many sellers!

On the Amazon platform, we often see labels such as "little green wings" and "little green leaves" on some product pages. Products with this special logo not only have an advantage in search rankings, but also have a higher exposure rate! What exactly is this mysterious "green label"? It is Amazon's "Climate Pledge Friendly Certification".

“ Climate Green Label ” becomes the new code for Amazon sellers to increase traffic

Overseas, sustainable development and environmental protection have become one of the important factors affecting consumers' purchasing decisions. Amazon's launch of the Climate Pledge Friendly Certification (abbreviated as "Climate Green Label") has opened up a new traffic entrance for sellers.

Certified products not only have a unique “green label” but also enjoy heavy support from Amazon’s promotions.

In recent years, Amazon has vigorously promoted the Climate Green Label on its way to achieving its goal of zero carbon emissions by 2040, investing $2 billion in advertising in major markets. By participating in this certification, sellers can leverage Amazon's promotional power to quickly increase product exposure and sales, becoming a leader in the competition.

Specifically, the "Climate Green Label" can help sellers increase traffic in many ways and achieve accurate traffic and efficient conversion.

1. Amazon official free traffic support

Climate Green Label products will receive 10%-30% free traffic support from the Amazon platform , and the traffic provided by the platform is safe and high-quality. In addition, the platform focuses on recommending Climate Green Label products and distinguishes them from other products. Sellers can directly filter products with "green labels" when searching .

2. 19 more traffic entrances were recommended, greatly increasing product exposure and search weight

Climate Green Label products have more traffic entrances and can be exposed in 19 traffic entrances such as product keyword area, Best Seller Climate Commitment Friendly Product Ranking, Climate Commitment Friendly Related Product Area , etc. A proprietary green label can greatly increase the exposure and search weight of the product listing!

,

3. Obtain the Climate Pledge Friendly zone display

Climate green label products can be displayed in Amazon's Climate Pledge Friendly area , where precise traffic will be pushed to environmentally friendly consumer groups. In addition, in order to encourage consumers to purchase climate green label products, Amazon will also directly give consumers a 10% cash back !

4. Increase product premium

Overseas consumers prefer to buy climate green label products in their daily shopping. Even if the prices of climate green label products are higher than ordinary products, consumers are still willing to pay higher fees. Selling products with climate green labels can actually directly increase the premium of the products.

5. Amazon A10 algorithm gives priority to recommendation, and the ranking is better

Whether a product has a climate green label is included as one of the evaluation factors of Amazon's A10 algorithm and the latest COSMO algorithm. This means that climate green label products are more likely to be recommended by the platform and rank higher.

Q&A

All the questions that sellers who apply for the "Climate Green Label" are most concerned about are answered!

Amazon's Climate Pledge Friendly certification is in a period of traffic dividends. The earlier you apply, the more opportunities you can seize. However, many sellers still have doubts about this "green label".

Below we answer some of the questions that sellers are most concerned about:

1. What are the certification requirements for products?

Most products can apply for the Climate Green Label, but different products correspond to different solutions. Professional consultants are needed to determine which solution to adopt based on the product category, material, and weight. Currently, the Amazon platform provides sellers with 52 different certification solutions, each corresponding to a different product category. As long as a product obtains any of these certifications, it can be labeled with the "Climate Green Label".

2. What specific traffic advantages can be brought after certification?

Products that have obtained the Green Label certification enjoy higher search rankings and exposure on the Amazon platform. This green label not only makes the product more attractive, but also gives priority in Amazon's search results and recommendation lists, thereby significantly increasing click-through rates and conversion rates.

3. What is the actual impact of certification labels on sales?

Data shows that the sales of products with the Climate Green Label are usually 20% to 30% higher than those of similar products without the certification . Consumers are becoming more and more aware of green environmental protection, and this label is undoubtedly a key factor in impressing them.

4. Does certification affect product pricing?

Although green label certification may require a certain amount of investment, after obtaining the certification, the product can not only enjoy traffic support, but also obtain premium space due to its environmental protection attributes. Many sellers reported that after obtaining the certification, their product prices increased by 10%-15%, and consumers are still willing to pay for it.

5. What are the long-term benefits of certification?

Amazon is making every effort to promote its environmental protection plan. In the future, green label certification will become a trend and standard on the platform. Obtaining certification in advance can not only seize the initiative, but also accumulate an environmental image for the brand in the long run and win more loyal customers.

6. How to choose a suitable authentication scheme?

Different product categories are suitable for different certification schemes. Sellers need to choose the certification path that best suits them based on the product’s material, manufacturing process, and target market to maximize the value of the green label.

7.Is the certification process complicated?

Although it may seem complicated, the certification process is actually not difficult as long as you choose the right service agency. Professional service providers will provide sellers with a one-stop solution, from application to review, and follow up throughout the process.

The huge traffic bonus has made many sellers plan to apply for green labels, but the complexity and professional requirements of the application process often exceed the processing capabilities of ordinary sellers. Numerous problems also make sellers feel troubled. At this time, a professional certification service provider becomes crucial and can help sellers solve various difficult problems encountered in the green label application process.

However, there are a lot of mixed certification service providers on the market, and many of them charge high fees but are unable to deliver professional and compliant certification services. Amazon's strict control over certification has forced sellers to be more cautious in choosing partners. Tanqitong stands out in this context. With more than 15 years of certification experience, Tanqitong not only understands the specific requirements of various certifications, but can also provide sellers with the most suitable and cost-effective certification solutions based on product categories and materials.

Carbon Enterprise Network is the first green label service agency recommended by Amazon AWS, helping brands achieve green transformation

Carbon Enterprise Network is the first green label service agency recommended by Amazon AWS , and has served more than 1,000 large and medium-sized cross-border brands.

More importantly, Carbon Enterprise Pass has been officially recognized by Amazon Web Services and is the first recommended green label service provider. With the "endorsement" of the platform, it not only guarantees the compliance and professionalism of the certification, but also provides sellers with comprehensive support and services to ensure a smooth and worry-free certification process.

With its excellent services, Carbon Enterprise has successfully helped more than 1,000 cross-border brands achieve environmental transformation , including leaders in the field of training and services such as SDIC, Aoji, Dreame, E-Color, Gao, Bestech, Roborock, Shaoyin, Mojue, Lege, Gujia Home Furnishing, Zhiyuan, etc., as well as well-known brands such as Qianan and Nasda. Carbon Enterprise's professional capabilities have helped these Chinese cross-border brands' products successfully obtain the Amazon Climate Green Label, improving their green competitiveness in the market.

It is particularly worth mentioning that among the top 1,000 sellers on Amazon , more than 55% of the climate green label applications were completed with the full assistance of Carbon Enterprise Communication’s professional team , which proves Carbon Enterprise Communication’s leading position in the field of environmental certification.

Choosing Carbon Enterprise will not only accelerate your brand's environmental protection process, but also ensure that you have an advantage in market competition. Carbon Enterprise focuses on building a carbon compliance audit and certification system to meet Amazon's Climate Commitment-friendly CPF standards and provide solid support for brands to go global with low carbon emissions.

As a climate green label service provider officially recommended by Amazon AWS, Carbon Enterprise is in a leading position in the industry. The scientific research team led by senior carbon neutrality experts brings together doctoral students and graduate students from top domestic and foreign universities and research institutions, ensuring the professional depth of Carbon Enterprise.

So far, Carbon Enterprise has helped more than 1,000 brands and thousands of products obtain the CPF logo . Carbon Enterprise's professional team provides brands with efficient carbon footprint calculations and full life cycle carbon reduction strategies, helping brands achieve green transformation and enhance market competitiveness.

Carbon Enterprise is committed to providing sellers with customized climate green label application solutions to ensure that the certification process is not only efficient and compliant, but also significantly reduces costs , helping sellers achieve a win-win situation in environmental protection and economic benefits.

Scan the QR code below to communicate one-on-one with the expert team of Carbon Enterprise Communication and obtain the exclusive climate green label certification plan!

Climate Green Label

Amazon traffic