Kombucha is popular in Europe, with a compound annual growth rate of 23.71%

According to European Research   And   The "European Kombucha Market 2019-2028" report released by Markets.com shows that the European kombucha market will develop rapidly at a compound annual growth rate of 23.71% during 2019-2028 .

Grand View Research market research data shows that the global kombucha market has grown from US$600 million in 2015 to US$1.8 billion in 2020, and the kombucha market is expected to be worth US$4.46 billion by 2024.

Beverages have always been a category with a large consumer group and market capacity. In the past two years, the beverage market has shown signs of weakness due to lack of innovation. Kombucha , as a fermented tea beverage , has been very popular in the market in recent years, especially in Europe and the United States.

Google Trends data analysis shows that the number of search clicks on kombucha has continued to increase over the past five years. The popularity has basically remained between 75 and 80 in the past two years, reaching a peak of 80 in early 2020.

Among them, Asia and Europe are the markets with relatively obvious growth rates, and the types of kombucha are also growing. The main market countries for kombucha in Europe are Germany, Italy, Spain, Russia, the United Kingdom, France and other parts of Europe . It is worth noting that France, Germany and the United Kingdom are the largest markets for kombucha in Europe.

Kombucha has become a trend in Europe due to the combined effect of many factors. In Europe , consumers are paying more and more attention to healthy eating habits , healthy lifestyles , and disease prevention. They tend to pursue healthy eating and choose functional beverages, which has stimulated the development of the kombucha market . In addition , in the past few years, the number of kombucha producers has continued to grow and increased publicity, making kombucha a success .

In addition, Kombucha has a good taste and can enhance physical fitness. In addition, busy lifestyles and work pressures have led to many gastrointestinal diseases in people's bodies , and Kombucha is rich in multiple vitamins, which is conducive to the health of the human intestine . These are the reasons that stimulate consumers to buy Kombucha.

At present, with the surge in demand for kombucha across the country, many beverage companies have expanded their online market businesses and gained high profits. Well-known companies in the European kombucha market include Health-Ade Kombucha and Go Kombucha . It is recommended that beverage manufacturers pay more attention to the dynamics of the kombucha market and make early arrangements to establish their own marketing advantages.

drinks

Kombucha

Europe