Monthly sales of off-season items exceed 20,000 pieces, and Shenzhen sellers are making huge profits!

In fact, this category has continued to sell well in the global market in recent years, and with the increasing popularity of outdoor activities, it has ushered in a huge incremental market.

A seller in Shenzhen seized the opportunity and sold 30 million pieces worldwide, becoming the No. 1 in the small category market. On Amazon, a single link can sell more than 20,000 pieces in a single month.

Steady occupies the top spot on Amazon BS list

For small items that cost only a dozen dollars, Shenzhen sellers can still achieve monthly sales of over 20,000 pieces for a single listing during the off-season , and they are selling like hot cakes in Europe and the United States.

Open the Amazon e-commerce platform and enter the seller’s brand name “JisuLife” in the search bar. You can see that most product listings have performed well in recent sales.

If you search for " Personal Fans ( small personal fans) ", JisuLife products will still be at the top of the results page.

According to the listing, the best-selling product of JisuLife is a small handheld electric fan priced at $15.29-$20.99, with two prices corresponding to pink and black, and the pink one has the best sales performance. Since it was launched on Amazon, the product has received more than 60,000 reviews and a rating of 4.6 stars.

In the last month of 2024, the monthly sales of the above products on Amazon exceeded 20,000 units, making it the TOP1 on the BS list of its category . That is to say, in the off-season, a single product of JisuLife can achieve sales of US$305,800 to US$419,800 ( equivalent to approximately RMB 2.1982 million to RMB 3.0177 million based on the mid-point exchange rate of the US dollar to RMB at the end of December ) .

According to the latest data, this listing also sold more than 9,000 products between December 22 and January 22.

Another portable fan with a price range of $24 to $36.99 also performed well, receiving 56,500 reviews since its launch. From December 22 to January 22, the product sold more than 3,000 units, with sales of $72,000 to $111,000 (about RMB 517,600 to RMB 797,700 at the above exchange rate).

The reviews show that this product under JisuLife has a certain repurchase rate , and some buyers have even purchased it three times.

A small portable fan priced between $12.72 and $24.99 has sold more than 2,000 units in the past month and has received more than 16,800 reviews since it was launched. In addition to being marked as an " Amazon's Choice " product, it is also ranked 21st on the BS list in the " Personal Fans " category .

In addition, several models of stand-type desktop fans have achieved monthly sales of over 1,000 units in the past month.

JisuLife has made a lot of difference with simple portable fans. In terms of product appearance design, there are common handheld, neck-hanging, and bracket types on the market, and it can even make a small fan shaped like a hair dryer. The market calls this product a "small wind cannon" to attract more consumers' attention.

On Amazon, JisuLife's portable fans dominate the market. When searching with the name of the category, the concentration of its products in the front row is not low. In addition, JisuLife occupies 9 seats in the TOP50 BS list of the category . In addition to occupying the TOP1 position for a long time , there are two other products in the top eight, which almost accounts for half.

80,000 pieces sold in 10 seconds

It is hard to imagine that with such a small niche product, JisuLife can be ranked first on Amazon, with monthly sales reaching millions of dollars.

In 2016, Shenzhen Jisu Technology Co., Ltd. (hereinafter referred to as "Jisu Technology") was established in Longgang District, Shenzhen, and launched the brand JISULIFE in the same year ( the brand logo was later updated in 2023 and confirmed as " JisuLife ").

At the beginning, JisuLife was not focused on the field of portable fans.

Information on its official website shows that in the first year of the brand's establishment, JisuLife successfully created two best-selling products in the industry - the Nut Speaker and the Dolphin Pat Light .

In August 2017 , JisuLife pioneered the baby bottle-shaped humidifier, with cumulative shipments of 510,000 units ; in November of the same year , it designed the popular cat-ear fill light, which won the championship in the category sales ranking.

It can be seen that before focusing on portable fan products, JisuLife already had experience in creating popular products.

But to be a real brand, you must have a persuasive representative work and focus on the category. Based on this, JisuLife put a lot of effort into research and investigation, set its sights on the portable small fan market, and began a comprehensive category transformation in 2018.

How can we make a name for ourselves in a market already crowded with competitors? The answer is "more portable, longer battery life", and better than existing products on the market in all aspects .

In 2018, JisuLife launched its first long-lasting handheld fan. The slogan of " 20 hours of battery life " drove JisuLife to explosive sales in the following summer, and it jumped from a newcomer to the industry leader .

In 2019, JisuLife innovated again and launched the industry's first foldable small fan , which is smaller in size and can be folded into a handle smaller than an adult's palm. The product integrates the functions of a fan, power bank, flashlight, etc.

With this product, JisuLife teamed up with Li Jiaqi to sell 80,000 pieces in 10 seconds in the live broadcast room , and over 300,000 pieces were sold in just a few hours that night .

Since then, JisuLife has been the TOP1 brand in the USB mini fan category on Tmall and other platforms for many consecutive years, with sales increasing by 300% year-on-year.

Not only the domestic market, JisuLife has also simultaneously laid out overseas markets after determining the portable small fan track.

In 2018, JisuLife determined its brand overseas expansion strategy and entered the Japanese, Korean, European and American markets in July of the same year. By the end of the same year, JisuLife had served more than 100,000 users in 20 markets around the world.

With rapid growth in performance and greatly enhanced brand influence, in 2019, JisuLife won many honors at home and abroad and appeared in well-known exhibitions.

In 2020, JisuLife's sales in multiple channels hit new highs, and its portable fans grew rapidly, with cumulative shipments exceeding 4.8 million units .

If you want to “go global”, you must “go overseas”. JiusuLife is very successful in overseas markets.

Through multiple leading platforms such as Amazon, Walmart, Shopee, Lazada and TikTok , as well as the Shopify independent site launched in 2021 , JisuLife has entered the European, American, East Asian and Southeast Asian markets, and has repeatedly ranked first on the platform.

From April to November 2021 , JisuLife's handheld fans and neck fans both ranked first in their categories on Amazon US, Canada, Australia, and other sites . In the same period of the following year, JisuLife once again ranked first in the USB fan category on Amazon .

A report by Euromonitor pointed out that based on the factory sales of major global brands in 2022 , JisuLife 's USB mini fan sales ranked among the top 10 in the world and ranked first in the world in sales volume , making it a veritable " global USB mini fan expert and leader ."

In 2023, JisuLife's portable fan shipments once again topped the world's first place, reaching 10 million units, with a market share of 300% more than the second place. By 2024, JisuLife has been the world's first in annual shipments for three consecutive years, covering more than 40 markets around the world, with more than 20 million consumers and cumulative sales of more than 30 million units overseas in five years.

From scratch to becoming the world's number one, JisuLife continues to deepen its presence in overseas markets. Recruitment information shows that it is seeking talents for overseas markets.

It can be seen that JisuLife is constantly expanding into overseas markets now and in the future , focusing on this important incremental market.

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