AliExpress is fighting against internal competition on one hand and supporting new merchants on the other. The best time to join the cross-border track has come.

The best time to join the cross-border race has arrived! Following the launch of the "anti-involution" campaign in cross-border e-commerce, AliExpress has recently increased the rights and interests of new merchants, and held nearly 100 investment promotion conferences in a month, providing comprehensive support in real money for new merchants from all over the country who want to go overseas.

This year , "anti-involution" has undoubtedly become a keyword for domestic e-commerce. Now, this anti-involution trend has also spread to cross-border e-commerce. Before Double 11, AliExpress launched a series of policies to actively intercept and manage the "refund only" and wool party that troubled merchants, greatly reducing merchants' after-sales costs. It was called the first shot in the cross-border anti-involution movement, which triggered heated discussions among merchants.

A healthy business environment is the core competitiveness to attract merchants. Before Black Friday was over, AliExpress's investment promotion team received a large number of inquiries from new merchants. On the one hand, it fights internal competition, and on the other hand, it increases support for new merchants . AliExpress has prepared exclusive traffic rights, freight reductions, penalty reductions, and even additional product shipments, and other measures to vigorously attract excellent factories and integrated industrial and trade merchants to join.

Photo: AliExpress holds industry belt investment promotion conference across the country

According to the posters at the investment promotion conference, this round of new business support policies covers "POP" and "full trusteeship". Merchants only need to apply for "high-quality new merchants" and can directly enjoy various rights and interests after passing the application. The details are as follows:

1. POP model "high-quality new merchants": experience in domestic and foreign trade, experience in domestic and foreign e-commerce is preferred

The POP model is a POP model that is driven by innovation and mainly focuses on non-standard categories with a high commodity richness . Merchants need to operate their own stores on AliExpress. It is suitable for domestic e-commerce merchants with domestic and foreign trade or e-commerce experience, such as domestic e-commerce merchants who hope to expand overseas markets, or merchants who have previously opened stores on other cross-border e-commerce platforms.

Figure: AliExpress POP "Quality New Merchant" Rights and Certification Criteria

2. Fully managed "high-quality new merchants": Factories with spot supply and integrated industrial and trade merchants are given priority

AliExpress's cross-border full-hosting model focuses on small and light items, with relatively concentrated standard products. The platform said it would use traffic to encourage warehouse delivery of these products. Full-hosting "high-quality merchants" are mainly factories and integrated industrial and trade merchants with spot stock capabilities, independent mold opening and payment capabilities.

Please note: Excellent trade and brand merchants can still apply for full-management "high-quality new merchants" by communicating with the store manager for special approval; please consult the store manager for details.

Figure: AliExpress’s fully managed “Quality New Merchants” rights and recognition standards

3. How can merchants join AliExpress and become “high-quality new merchants”?

Merchants can scan the QR code or search for the DingTalk group number to join the group. According to the content of the poster, they can consult the store manager about the relevant application conditions and quickly become an AliExpress "High-quality New Merchant" to obtain relevant rights and interests.

Figure: AliExpress's "dual-track drive" allows merchants to choose a model that suits them

AliExpress is an important cross-border e-commerce platform under Alibaba . According to the "POP+hosting" dual-track driving strategy, merchants can choose the most suitable operation model according to the characteristics of the category. AliExpress's main markets include Europe (such as Spain, France, etc.), America (the United States, Mexico, Brazil, etc.), East Asia (such as Japan, South Korea, etc.) and the Middle East (such as Saudi Arabia, etc.) and other countries and regions. After joining AliExpress, merchants can sell in more than 200 countries and regions around the world at the same time .

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