Alibaba will launch 100 overseas exhibitions to help small and medium-sized enterprises "grab orders" around the world

As epidemic prevention and control measures are being adjusted and optimized, the governments of major foreign trade provinces such as Jiangsu, Zhejiang, Sichuan, Fujian and Guangdong have recently launched a package of measures to charter flights to the sea, and have taken the initiative to seek business opportunities and grab orders around the world . Many foreign trade companies have said, "We must get back the lost orders ! "

At the same time, local cross-border e-commerce platforms have also begun to take action. Reporters learned that in order to respond to the "order grabbing" organized by local governments , Alibaba's cross-border e-commerce platform Ali International Station recently launched a special action code-named "Digital Hybrid Trade Show" based on the "Digital Export" plan launched in the first half of the year. It will soon launch at least 100 overseas exhibitions dominated by "digital hybrid exhibitions", covering more than ten important foreign trade target markets including the United States, Germany, the United Kingdom, Japan, Singapore, Australia, Turkey, India, Brazil, Dubai, etc. Through cooperation with local exhibitors or independent platform hosting, the offline physical exhibition and the online digital exhibition are linked, allowing foreign trade companies to accurately reach overseas professional buyers in a lightweight and low-cost manner , and efficiently expand overseas markets.

It is reported that these 100 digital overseas exhibitions include the Consumer Electronics Show ( CES ) in Las Vegas, the United States, the Tokyo Grocery Show in Japan , the Munich Solar Photovoltaic Exhibition in Germany , the Hannover Industrial Fair in Germany , the Turkey International Building Materials Exhibition , the UK (Birmingham) International Auto Parts and After-Sales Service Exhibition , the Cosmoprof Beauty Exhibition in Bologna , Italy , the Dubai Big Five Industry Exhibition ( BIG 5 ) and other top overseas offline exhibitions, covering categories such as gift consumer goods, sports, clothing, consumer electronics, new energy, building materials, auto parts, and machinery.

The reporter learned that before this large-scale and comprehensive rollout, the "digital hybrid exhibition" had already begun to be tested at the beginning of this year . From September to November , Alibaba International Station has teamed up with Europe's top consumer electronics show IFA, the world's largest auto parts show AMF , and the outdoor and sporting goods expo ISPO with more than half a century of history , and successively conquered Frankfurt, Berlin and Munich in Germany, organizing thousands of small and medium-sized foreign trade companies to participate in top overseas exhibitions through online + offline linkage .

At the end of January , Hangzhou Cool Outdoor Co., Ltd. took out a newly developed inflatable boat, prepared a large number of company and product video introductions, and flew to Munich with Alibaba International Station to participate in the ISPO exhibition. With this lightweight and environmentally friendly inflatable boat that can be folded into a backpack, Cool Outdoor has received 111 overseas customer business cards from European countries without leaving home .

"Because we stocked up too much last year, many overseas customers are clearing out their inventory this year ." Xiaotong , head of the e-commerce department of Hangzhou Cool Outdoor , said that there are only two options ahead: either to develop new overseas users or to develop new products to attract old customers. This is also the first time in three years since the outbreak that Cool Outdoor has used a "digital mixed exhibition" to deliver the company's new products directly to overseas customers. She revealed that an interesting scene also happened at the exhibition : a Dutch customer was so fond of the sample that he wanted to buy the inflatable boat sample. " On November 30, the day the exhibition ended, we gave the sample to this Dutch customer. "

In mid-September this year , at the Automechanika Frankfurt ( AMF ) in Germany , Dongfeng Liuzhou Motor, a long-established state-owned enterprise, held a new energy vehicle launch conference without time difference through more than a dozen digital screens set up at the Alibaba International Station digital hybrid exhibition site. Through the digital screens, the launch conference and extreme test were live broadcast in real time, and overseas customers at the exhibition site could directly inquire and communicate with professional sales staff through video with one click .

Helping small and medium-sized foreign trade merchants to bring their new products and samples to exhibitions, this path of "exhibition on behalf of others" has been taken by many people during the epidemic. However, by connecting with a wider range of small and medium-sized foreign trade merchants in China through digital large screens, a digital channel for overseas exhibitions has been opened up, and a "digital outlet" has been opened at the doorstep of small and medium-sized merchants.

"Going abroad alone to participate in a top-level exhibition basically starts at hundreds of thousands, which is still a considerable cost for our small and medium-sized foreign trade merchants." A foreign trade merchant told reporters that although the epidemic has prevented everyone from going out in recent years and has had a certain impact on acquiring new customers and new orders, the friends around him who are engaged in foreign trade have improved in the cultivation of digital foreign trade skills, whether actively or passively, through digital display methods such as VR showrooms and live broadcasts , it is convenient for overseas buyers to inspect the factory strength, product quality, etc. online.

The "digital hybrid exhibition" is actually a concentrated reflection of the digital foreign trade capabilities of small and medium-sized foreign trade merchants on Alibaba International Station. It is connected to overseas offline buyers on one end and to the digital exhibition on the Alibaba International Station platform on the other end, allowing buyers who could only communicate effectively with dozens of merchants during the exhibition to have the opportunity to contact thousands of Chinese foreign trade merchants participating in the online exhibition and see more high-quality supplies.

In order to help domestic foreign trade enterprises better adapt to the changes in global trade cooperation in the post-epidemic era, in addition to regularly organizing professional digital exhibitions , Alibaba International Station has also upgraded its one-stop digital foreign trade service solutions, providing more certain digital logistics, convenient cross-border payment and collection, credit insurance services, etc. , so that small and medium-sized businesses can "receive orders", "ship goods", and "receive payments" during the epidemic. It is worth mentioning that during the epidemic, the live video reception and online negotiation room launched by the International Station can more efficiently help overseas buyers and domestic sellers build trust and promote order conversion, which is well received by merchants.

"We believe that the recovery of consumer confidence is something that can be seen in a relatively fast cycle." In a public sharing a few days ago, Zhang Kuo, president of Alibaba International Station , analyzed and pointed out that although the inventory of North American retail is at a historical high and CPI is still rising, shipping is returning from a seller's market to a buyer's market, and the US consumer index is also slowly recovering. According to the data of Alibaba International Station, from July to October this year, through the structural adjustment of traffic and country, the platform's high-quality business opportunities have risen rapidly. In addition, in October alone, the website's active visit traffic increased by more than 20%.

Alibaba International Station

Overseas Exhibitions