With less than a month to go before Tmall’s Double 11 pre-sale this year, cross-border merchants have also entered the final “sprint stage” of preparing inventory.
On September 28 , Cainiao released the 2022 Tmall Double 11 Import Merchant Stocking Guide, focusing on the core nodes of cross-border logistics such as "warehouse, customs, dry goods, and distribution", and launched five tips to help cross-border merchants stock up without worries.
"We started transferring goods from Europe and the United States to China at the end of July. This year, Cainiao provided more sufficient sea and air transport capacity than in previous years, shortened the delivery time by 2-3 days, and reduced the cost by 10-20% . We also had fulfillment specialists to follow up on orders throughout the entire chain . This can be said to be the 'luckiest' Double 11 I have ever experienced , " Mr. Tang , the head of operations of Martiniderm's overseas flagship store , told reporters. Many of the European and American big-name beauty products sold in China are fully fulfilled and delivered by Cainiao.
The reporter learned that compared with last year, Cainiao's international trunk import links have increased by 20% this year , and the area of its self-operated bonded warehouses has expanded by nearly 100 %. Merchants participating in this year's Tmall Double 11 do not need to worry about common problems such as "warehouse closure" and "warehouse explosion". Cainiao bonded warehouses will continue to receive goods during the entire Double 11 period , and cross-border merchants can continue to prepare and replenish goods in bonded warehouses during the promotion period.
In response to the imported new products that have been popular among consumers recently , such as Korean cosmetic contact lenses, Japanese whiskey, functional pet food, etc. , Cainiao has launched exclusive bonded warehouses for the above categories , which are located in many core cities across the country , allowing products with complex SKUs to be efficiently warehoused and put on the shelves .
To further help merchants boost sales, Cainiao Bonded Warehouse will also match merchants with suitable Taobao anchors, who will continue to conduct on-site warehouse live broadcasts in Cainiao Bonded Warehouse, allowing immediate delivery upon purchase and global traceability.
"This will be Cainiao Import's first Tmall Double 11 without closing warehouses . " Sun Beibei, general manager of Cainiao Import Supply Chain, told reporters that amid many uncertainties in the world, Cainiao Import Supply Chain will work at full capacity for Double 11 , by creating a smart logistics network that can reach the world, a bonded warehousing and distribution network covering the whole country, and high-quality door-to-door delivery services, in order to comprehensively reduce costs and improve efficiency of merchants' cross-border logistics for Double 11 .
Cainiao 2022 Tmall Double 11 Import Merchants Stocking Guide:
First leg of the route: More than 400 routes have been opened , with multi-way transport by sea, land, air and rail covering countries and regions such as Europe, America, Japan, South Korea, Australia, New Zealand, and Southeast Asia; Support air transport and near and far ocean shipping services with different timeliness requirements, lock in space , and guarantee space and price ; Realize visualization of the entire chain of " inventory - departure - arrival at warehouse - shelf" , and timely alert of abnormalities ;
Import customs: During the promotion period, customs clearance data declaration has dual-channel backup, and abnormalities are monitored and switched in real time ; More than 80% of the checkpoints are open 24/7 throughout the year , and the customs operation forces stationed at the ports are fully committed to ensuring the timeliness of entry and exit ; Customs and enterprises jointly build a stable "second-level customs clearance" digital system to achieve 100% coverage of all ports;
Port to warehouse transportation : Cainiao's self-operated trucks travel back and forth between ports and warehouses , connecting trunk transportation with warehousing and shelving, improving the efficiency of the entire chain by more than 20 % ;
Featured bonded warehouse : Contact lens warehouse: Automated aggregation takes effect, multiple SKUs of a single product are efficiently put on the shelves to meet the personalized customization services of the brand; Support various gameplays: cross-border gifts, non-insured gifts, gift box packages and other services;
Final delivery : 80% of Cainiao International’s bonded warehouse routes support door-to-door delivery services, covering more than 250 cities across the country. Rookie Tmall Double 11 Stocking Tips |
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