Practical Tips: 4 entry points for cross-border sellers to select products

For e-commerce practitioners, after having their own store, what products to sell is a question worth exploring. Knowing how to select products and choosing good products is a compulsory course for all sellers.

The editor has compiled some entry points for product selection here for your reference.

Make good use of keyword research tools

Exposure and conversion are the lifeblood of e-commerce, and keywords largely determine the exposure rate of products. Sellers should make good use of SEO tools to select products and optimize keywords.

Common keyword research tools include Google Trends, Google Keyword Planner, Ubersuggest and SEMrush.

Sellers can use tools to analyze users’ searches for relevant keywords or topics and understand consumers’ purchasing intentions.

At the same time, sellers can also use these tools to analyze the traffic performance of different keywords, which is also very helpful for the writing of later listings.

Advertising has a strong reference value

Merchants usually place paid advertisements for products with good performance to achieve the purpose of creating hot products or attracting new customers. Shopping software and advertisements on certain platforms ( Google, Amazon, etc.) reflect the best-selling products in a certain category to a certain extent. When you are worried about product selection, you may want to take some time to browse the advertisements. At the same time, this is also an important way to understand the positioning, pricing, copywriting and other information of competitors' products.

Research third-party suppliers to discover consumer needs

The quickest way to increase sales is to sell products that consumers need, but how do you know what consumers need?

First, sellers can understand customer needs through questionnaires, regular customer surveys, etc. Secondly, reading e-commerce news magazines is also a good way to understand market conditions.

In addition, some consignment sellers rely on third-party suppliers to fulfill orders. Sellers can also find products that sell well by analyzing the third-party supplier's website.

Choose potential products, seasonal products may be a good choice

When selecting products, sellers must examine the market conditions of the corresponding products and avoid entering a market that is stagnant and has decreasing demand. Of course, this does not mean that the larger the market, the better. As long as the selected market has development potential, small and medium-sized markets can be considered.

In addition, since consumers have obvious seasonal trends in their shopping, sellers can also use the keyword tools introduced earlier to find out the best-selling seasonal products for sale.

E-commerce product selection has always been a hot topic for sellers. There are many more ways to select products than those introduced in this article. Sellers should do a good job of market research and not just follow the crowd and sell what their competitors are selling. Only when the direction is right can the development speed keep up!

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