Amazon apologizes for system failure

A few days ago, a series of brand removal incidents occurred on Amazon, affecting many sellers, and Amazon made it clear that "there is only one chance to appeal", which made many sellers in the case silent. However, this matter has come to an end. Amazon said it was a system failure and apologized for it, and the sellers who were accidentally hurt breathed a sigh of relief.

During the weekend, several sellers told me that the accounts of sellers of multiple brands that were removed were gradually restored. "In the past few days, the misjudged ones will be restored one after another. In this case, they will be restored automatically. Just wait." said one seller.

In fact, when brand removals occurred on a large scale, some analysts in the industry believed that it might be due to brand abuse or inconsistency between the brand entity and the Amazon backend, but it cannot be ruled out that there was a problem with the platform system. Because there were too many sellers involved and the outbreak was rapid, one service provider received more than 50 inquiries in one day, so it was speculated that most of the brands were mistakenly removed.

Yesterday, a seller posted the response from Amazon’s brand registration team regarding this matter.

The brand registration team said that due to system problems, the seller's brand was mistakenly removed from the Amazon brand registration. We apologize for the inconvenience. Amazon is actively fixing the technical problems and restoring the affected brands. "We will complete the restoration of all affected brands before December 13 (US time)."

Sellers whose brands have not recovered in the past two days can continue to pay attention to the brand situation.

Some sellers gladly accepted the apology from Amazon's brand team, believing that Amazon was sincere, while others bluntly asked: Why is there no compensation?

The much-discussed brand removal was confirmed to be a misunderstanding, and the sellers finally felt relieved, but they also felt annoyed. Because of the system error, the sellers were on edge and even checked themselves for several days. In addition, there were page bugs, etc. The sellers once again expressed their hope that Amazon would take its position as a "technology company" seriously and let the programmers be more careful, and not always let various loopholes play tricks on them!

Although most of the sellers were accidentally injured in this incident, Amazon’s requirements for brands have indeed become more stringent.

Recently, some sellers were rejected when applying for brand registration because Amazon found that the relevant account had abused or was associated with an account that abused the brand. In addition, poor sales account status may also be one of the reasons for the application being rejected.

In response, Amazon said that if the seller 's account is found to be eligible within the next 90 days , the registration application process will be automatically resumed. In this case, Amazon will proactively send a notification to the seller stating that the application process has been resumed.

From early filing to later review, Amazon has become more and more attentive to brand management, and sellers should also pay enough attention to it.

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