Due to the impact of the epidemic, Amazon Prime Day 2020 has been postponed to October. So will this year's Prime Day be held as scheduled?
According to screenshots of Amazon's internal website, this year 's Amazon Prime Day event may be held from July 12 to 13. Previously, Amazon suppliers revealed that Amazon had considered launching Prime Day in June . Although Amazon officials have not announced any news yet, it is still very likely to be held in July. It is understood that before 2020, Amazon Prime Day had been held in July for five consecutive years . Affected by the epidemic, Amazon changed the event to October 13-14 last year, but it still set a new sales record for the sixth consecutive year, with sales reaching nearly 10 billion US dollars. Amazon added 50 million new Prime members, with a total of more than 200 million.
Consumers spend a huge amount on Prime Day every year. According to data from many research institutions, consumers will also spend a large amount of money on shopping during Prime Day this year.
Recently, search traffic for queries such as "When is Amazon Prime Day" and "The best discounted products on Amazon Prime Day" has begun to surge. As Amazon's most important mid-year promotion, Prime Day offers discounts comparable to Black Friday. It seems that foreign consumers are still looking forward to this year's Member Day .
However, some Amazon sellers have recently responded that store traffic is sluggish and has entered a trough period, so for sellers, this Prime Day event still has a great chance of saving the sluggish order trend.
Of course, Prime Day is also of great significance to Amazon. So with the increasing competition, will this year's Prime Day event be any different?
It is reported that in order to cope with strong competitors such as Walmart and Target and meet consumers' increasing demand for online shopping, Amazon's Prime Day event this year will launch more favorable policies than ever before .
The preferential policies launched by Amazon can allow consumers to shop more on Amazon, which will also allow sellers to win more orders on Member Day!
Although Amazon has not yet officially announced the exact date of Prime Day, sellers can pay more attention to news in this regard, make preparations in advance before the event begins, carefully carry out product selection, logistics, listing optimization, etc., seize this opportunity to make explosive sales, and prepare for Prime Day.
Amazon Prime Day Seller consumer |
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