Sales soared 2315%! These are the hottest products on Easter

Easter is a very important festival in the West, symbolizing rebirth and hope. It is based on the full moon period of the spring equinox, that is, the first Sunday after the full moon of the spring equinox is Easter. This year, Easter is April 4th.

Western countries have many customs on Easter, such as sending greeting cards and small gifts to each other, as well as Easter eggs, religious processions, bell ringing, etc. At present, some consumers have begun to buy related decorations to celebrate Easter.

According to Sound Health and Lasting Wealth , this year, Waitrose supermarkets have sold twice as many Easter-themed decorations as last year . Artificial tree sales have increased by a third, and card sales have increased by 2,315%. In addition, sales of Easter-themed door wreaths , bunny-themed decorations and Easter eggs sold on Etsy have also surged .

Many retailers are selling Easter-themed decorations on Etsy, including egg-shaped decorations and wreaths that can be personalized with a child or family's name. Retailers report an uptick in consumer demand for interior decorations, including egg-shaped baubles, bunting and pottery printed with bunnies, lambs or chicks.

Additionally, Wayfair is reportedly seeing 175% more sales of white artificial Christmas trees so far than it did in the entire month of March 2020. In addition to this, some Easter decorations, such as bunnies and chicks , are sold out on the site .

It can be seen that the arrival of Western Easter brings huge opportunities for online retailers.

In Western countries, one of the major symbols of Easter is the egg, because it heralds the coming of new life. Another symbol is the bunny, because it has a strong reproductive ability and people regard it as the creator of new life.

Therefore, during the Easter period, colored eggs and bunnies become popular commodities during the festival. In addition , lilies are also the mainstream flowers used during the Easter period .

Easter is approaching, and retailers should grasp the trend and select products based on holiday customs and consumer demand, so as to take this opportunity to increase sales.

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