Some time ago, Cao County in Shandong became famous both at home and abroad for selling coffins and Hanfu. Now, another city in Shandong has become popular for making a fortune by selling false eyelashes.
Pingdu City, Qingdao, Shandong Province, is a place with more than 5,000 registered eyelash companies . The false eyelashes it produces account for 70% of the global market share and 80% of the domestic market. It can be said that it is popular all over the world, and its total output value has exceeded 7 billion yuan .
Everyone loves beauty. For girls whose eyelashes are not long or thick, false eyelashes are definitely the most convenient and affordable choice for beauty. A pair of realistic false eyelashes will undoubtedly add more charm to those who love beauty. Especially in foreign countries, in their aesthetic habits, thick eyelashes are also a symbol of beauty.
Pingdu City seized this business opportunity and concentrated its efforts on the production of false eyelashes. It is reported that among these 5,000 eyelash companies, more than a thousand are engaged in the production, processing, trade and supporting industries related to eyelashes.
An eyelash production company in Pingdu City that specializes in foreign trade said that their company's newly launched artificial mink eyelashes are very popular among European and American consumers because of their affordable price and compliance with animal rights protection. Their largest order is 2 million pairs . It is reported that the eyelash industry currently generates half of their company's profits.
Another seller who mainly engages in cross-border e-commerce of false eyelashes said that the company is mainly engaged in cross-border B2B trade, and also does OEM for foreign brands. In this way, it can achieve annual sales of nearly 100 million yuan by relying on false eyelashes.
Changle District in Dazeshan Town, Pingdu City is the most densely populated area for eyelash industry in the region. Eyelash stores can be seen almost everywhere on the street, which sell semi-finished eyelash products and eyelash accessories. The dense concentration of enterprises and the large number of products also reflect a problem.
It is understood that although there are many eyelash manufacturers in Pingdu, most of them are small family-run businesses. With the expansion of sales channels and the increasing orders, technological innovation and upgrading, and improving efficiency and output are imminent.
The largest eyelash production company in Changle area of Dazeshan Town, which was established not long ago, has entered regular production, with efficiency increased by 50 times and product quality no longer uneven.
In fact, in addition to false eyelashes, Qingdao's wig industry has also developed very rapidly, with an annual output of over 2.8 billion yuan. Many companies have occupied the European and American markets through cross-border e-commerce channels.
False eyelashes Seller Cross-border e-commerce |
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