What is Wildberries? Wildberries Review, Features

Wildberries is a Russian online platform for shoes, clothing and accessories. It was founded in 2004 and is headquartered in Moscow. Its product catalog includes more than 1,000 fashion brands and offers more than 100,000 types of shoes, clothing and brand accessories. Wildberries also provides free nationwide express delivery services and is the first e-commerce company in Russia to provide unconditional free delivery.

About Wildberries

Unlike the situation in China where comprehensive e-commerce platforms are everywhere, many Russian e-commerce platforms are relatively vertical, and Wildberries is no exception. It mainly deals in fashion shoes, clothing and accessories, and is the first e-commerce company in Russia to promise free delivery of all products throughout Russia, which is deeply loved by many young people. It is often seen in the Forbes ranking of Russian shopping websites.

·In early 2019, research firm Data Insight ranked Russian e-commerce sites. The ranking is based on sales, order volume and average order value, and online fashion retailer Wildberries.ru ranks first in the list of Russian e-commerce sites. Wildberries' sales exceeded 1.5 billion euros, far ahead of other platforms on the list. Internet Retailer found that Russian fashion retailers are also the country's leaders in terms of traffic, higher than other major fashion brands such as Asos, H&M and Zara. According to Forbes Russia, Wildberries is estimated to be worth more than 1 billion euros. In addition, the top five Russian online merchants listed by the research institute are mainly selling consumer electronics, among which mobile phone vertical e-commerce Citilink ranks second, multi-channel retailer MVideo ranks third, and DNS-Shop ranks fifth.

· Tatyana Bakalchuk, founder of Wildberries, was once an English teacher. Later, she and her husband co-founded the Wildberries e-commerce platform. Initially, the platform only sold Otto and Quelle women's clothing, but as the business scope continues to expand, the website now sells a variety of brands, and the monthly independent visits to the website have reached 60 million.

Main Business

The Wildberries collection includes more than 2 million products from 19,000 Russian and foreign brands: clothing and footwear, children's products, appliances and electronics, accessories, beauty products, books, household items, jewelry, food and many more.

Covered Countries

Wildberries' business covers five countries: Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia. It is often seen on the Forbes rankings of Russian shopping websites.

Platform data

There are over 15,000 brands on the website; over 400,000 orders per day; over 2 million visitors per day; and over 35 million items in stock.

Platform Advantages

1. Wildberries’ product catalog includes more than 1,000 fashion brands.

2. The company works directly with clothing manufacturers and official distributors to ensure the quality and credibility of the products to the greatest extent.

3. The website supports multiple payment methods, including cash payment, bank card payment, electronic payment, etc.

Sales Development

-Wildberries was founded in 2004.

-In 2016, Wildberries' sales revenue increased by 43% compared to 2015.

-In 2017, Wildberries' sales reached US$1 billion (about RMB 6.9 billion), a 40% increase over 2016.

-In 2018, Wildberries' turnover increased by 72% to 118.7 billion rubles (about 12 billion yuan).

-In 2019, Wildberries ranked fourth in the Russian Internet company market value ranking, second only to Yandex, Mail.Ru and Avito, with a valuation of US$1.2 billion.