One-stop worry-free overseas expansion is upgraded again, and multiple incentive policies are released! Lazada Cross-border Merchant Conference highlights

The six hot Southeast Asian markets kicked off the peak consumption season in September. Faced with the growth dividends brought by the rapid growth of the Southeast Asian e-commerce market, how can cross-border merchants and domestic brands take the lead in the tide of going overseas? Today, Alibaba Overseas Digital Business·Chinese Products Going Overseas Summit and 2022 Lazada Cross-border Merchant Conference were held online, bringing a newly upgraded one-stop Southeast Asian solution, a number of incentive policies and the latest trends in Southeast Asia, and tens of thousands of online merchants and audiences stepped into the peak season of the second half of 2022.

The key points of the conference have been highlighted. If you want to go all out on 11.11 and 12.12, you must not miss it.

How can cross-border merchants seize the opportunity? Zhang Kaifu, vice president of Alibaba Group, gave the answer by insisting on three strategies and investing more heavily in the overseas Double 11 event.

The first is to help more Chinese merchants with supply chain, product and even brand advantages to go global.

The second is to create a deterministic service experience. In terms of logistics services, Lazada will continue to consolidate logistics infrastructure, improve warehouse network layout, and meet the needs of different types of merchants through a one-stop cross-border logistics network including direct mail, domestic warehouse distribution, and overseas warehouses.

Finally, the unique user mindset of the national market is precipitated, providing cross-border merchants with the latest trends in the regional market, allowing them to prepare goods in a targeted manner and seize business opportunities.

Southeast Asian e-commerce is evolving rapidly as it grows. At the meeting, Luo Dan, General Manager of Lazada's Cross-border Business, shared his views on the new trends of Southeast Asian e-commerce, new platform incentives, and new directions for going global, helping more Chinese merchants embrace new opportunities in going global in Southeast Asia.

According to Lazada's latest regional digital economy insight report, 76% of online consumers in Southeast Asia currently participate in online shopping every month, and e-commerce shopping has now been integrated into all aspects of local people's lives. However, the penetration rate of e-commerce users in Southeast Asia continues to rise, and a stronger consumption power is bursting out. It is estimated that there will be 413 million e-commerce users in Southeast Asia in 2025.

As consumer behavior and concepts continue to evolve, quality consumption in Southeast Asia is growing rapidly. In the past 12 months, Lazada's cross-border trend category sales have grown significantly. In the first half of 2022, cross-border women's and outdoor camping category orders increased by more than 100% year-on-year, stylish clothing sales increased by more than 80% year-on-year, and makeup tool sales increased by more than 90%; sales of medium and large electrical appliances increased by as much as 1,700%.

The emergence of new categories is creating incremental growth, and Lazada's newly upgraded one-stop cross-border Southeast Asian solution for Chinese merchants will help more Chinese merchants embrace new opportunities in Southeast Asia through five major initiatives.

Southeast Asia is a blue ocean market with multiple countries, multiple ethnic groups and diverse cultural backgrounds. How to understand consumer demand and grasp the trend of demand changes is a major challenge for cross-border merchants. Therefore, merchants need to combine market data, forecast analysis and platform suggestions & strategies to more efficiently match accurate user groups and achieve sustainable growth.

Stylish women's clothing and beauty products are hot-selling categories in the Southeast Asian market. While the scale of consumption is expanding rapidly, the pace of consumption upgrading is also accelerating.

The " Southeast Asia E-Commerce Report 2021" shows that by 2025, the total number of online shoppers in the fashion and beauty categories of Southeast Asian e-commerce is expected to reach 255 million and 171 million respectively, and the total revenue will reach US$59.24 billion.

To help merchants seize the opportunity, Lazada Cross-border has also created special growth plans for key projects in high-growth categories to empower merchants, providing core support to merchants in terms of traffic, operations, market insights, and monetary subsidies to further build a growth engine.

The 9.9 promotion officially kicked off the peak sales season. This time, Lazada’s 9.9 promotion saw a new explosion in sales, with a good start in the first hour, with sales surging 50 times compared to usual days, and LazMall’s brand mall sales exceeding 75 times the usual days.

Lazada's leading data intelligence technology and applications effectively help brands and merchants to better and more accurately target their audiences and effectively improve conversion rates. At the same time, with the application of entertainment marketing that is popular among consumers, mind-boggling promotion methods, and new platform technologies such as augmented reality (AR), more merchants and brands have benefited, and consumers' consumption experience has been significantly enhanced.

The 11.11 and 12.12 promotions that thousands of merchants are looking forward to are coming soon. The platform will fully cooperate with China's high-quality supply, continuously optimize the platform ecology and service capabilities, provide consumers with high-quality and smooth shopping experience, adhere to long-term value, and achieve sustainable growth for merchants.

With the goal of "reducing costs, increasing efficiency, and improving quality" for merchants , Lazada's overseas warehouses have launched a number of preferential policies, including commission refunds, 60-day commission-free, storage fee reductions, and increased upper limits on loss compensation. According to the platform's overseas warehouse data for the first half of 2022, the average sales volume entering the warehouse increased by 25%, and logistics costs were reduced by up to 80%. At the same time, Lazada has recently opened up cooperation with third-party overseas warehouses in Malaysia and Thailand, with more channel options and more flexible operations, helping merchants seize the opportunity and soar.

Lazada's latest regional digital economy insights report shows that in 2021, merchants using Lazada Super Promotion saw a 48% increase in sales and a 10-fold return on investment compared to merchants not using the program. Many merchants leverage Lazada's artificial intelligence, cloud and big data technologies to easily increase their business. Among them, merchants using the SMART smart promotion plan saw an average increase in conversion rate of 15%, a 21% increase in return on investment, and a 41% increase in click-through rate.

During the peak promotion season, Lazada's traffic will increase rapidly, and it is also a great opportunity for merchants to increase traffic and detonate sales. In order to help merchants explode on 11.11 and 12.12, Lazada's cross-border advertising operation expert - Yang Bin will work with outstanding merchants to share traffic solutions with online merchants through a roundtable forum, and launch special marketing plans. Merchants who achieve the task can get double incentives!

In the much-anticipated merchant sharing session, two fast-growing dark horse merchants won the online audience's crazy likes and discussions through their wonderful sharing. Liu Tong, a digital electronic product merchant, joined Lazada in March and developed a set of new product incubation links with the help of on-site and off-site promotion, and quickly made it onto the category list. Chen Haiyang, a large outdoor item merchant, worked with the platform's storekeeper to seize the trend of garden furniture, 100% stocked overseas warehouses, and simultaneously upgraded to a LazMall merchant. With this dual blessing, sales in September increased by 70% year-on-year.

From incubation to explosive growth, Lazada has tailored a one-stop support system for all types of merchants and brands to achieve long-term development in Southeast Asia. Last year, more than 2,000 Chinese brands expanded their sales in Southeast Asia through Lazada, and orders from Chinese brands going overseas increased by 99% year-on-year. This year, new merchants will continue to receive more support, and enjoy a number of benefits, including one-click access to six countries, 90-day commission rebates, free door-to-door collection for orders exceeding 50 per day, additional traffic for new merchants that meet the standards, and an exclusive incubation team.

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