Amazon's top sellers list released! TOP1 seller's revenue exceeds $700 million

Amazon, which started out as an online book seller, has now become one of the most successful e-commerce companies in the world, especially in the United States, where its market share has always been number one, and its net sales are more than three times that of Walmart, which ranks second.

As the number of third-party sellers continues to grow, Amazon's market size is also expanding.

In 2021, sales from Amazon's third-party sellers accounted for approximately 22% of Amazon's total net sales . Many big sellers sell their own products on the Amazon platform, contributing to Amazon's sales growth.

Amazon's global top seller's annual sales exceeded US$700 million

Recently, ecommerceDB analyzed the data of approximately 8,000 sellers on the Amazon platform , investigated the revenue of related sellers, and released the latest "Amazon Sellers: Market Insights, GMV Data Research Report."

( Image source: ecommerceDB )

Among them, the top five sellers in Amazon's global market are: Spreetail on Amazon US , musicMagpie on Amazon UK , Best Choiceproducts , Woot and Orva Stores on Amazon US .

Ranked first among them is Spreetail, an American online retailer .

Spreetail mainly brings together many brands and then sells them in a unified manner . The products are mainly outdoor furniture, which is a bit like " online IKEA " .

As Amazon's number one seller, Spreetail had sales of $702 million in 2021, almost twice that of the second-ranked musicMagpie.

In second place is musicMagpie , a British online retailer that sells second-hand and refurbished electronics as well as books, games, movies and music . In 2021, musicMagpie 's annual sales on Amazon totaled $368 million.

Ranked third is Best Choice products on the US site , with sales of US$321 million on Amazon in 2021 .

The fourth-ranked US seller, W oot, had sales of $264 million in 2021 .

Woot, as a platform under Amazon , was acquired by Amazon in 2006, but it still operates independently . It mainly sells low-discount, high-cost products , and provides Amazon merchants with promotional and money- saving channels .

The fifth-ranked US seller, Orva Stores, had sales of $262 million in 2021 .

Orva is a local retail chain in the United States , with offline stores mainly located in New York City and the northeastern United States . Orva Stores is an online store opened by Orva on Amazon , mainly selling shoes, clothes, backpacks, kettles and kitchenware .

In 2021 , the combined GMV of these five sellers on Amazon was approximately $1.9 billion , accounting for 16% of the GMV of all third-party sellers . The GMV of the sellers ranked 6-10 accounted for 10%. This means that the top ten sellers in Amazon's global market contributed more than a quarter of sales.

Anker sold $1.03 billion worth of goods on Amazon in one year

Amazon's largest market is the United States . As can be seen from the ranking , sellers from the US site account for the largest proportion in the ranking , followed by sellers from European countries and other countries . Chinese sellers have also successfully entered the top of the list.

AnkerDirect , a popular domestic brand , has operations on multiple Amazon sites. Anker ranks 12th in the world on Amazon Germany, 14th in the world on Amazon US, and 40th in the world on Amazon UK.

AnkerDirect 's sales on Amazon exceeded $1 billion in 2021. The brand has been actively diversifying , with its sales model covering all channels "online + offline" , and online layout on mainstream e-commerce platforms such as Amazon, AliExpress, and eBay .

According to Anker 's financial report , its total sales in 2021 reached US$1.89 billion. Sales on the Amazon platform reached US$1.03 billion, sales in physical stores reached US$685 million, and sales in other markets and its own websites were US$168 million. In 2021, Anker's overall business grew by 34% , and sales on the Amazon platform grew by 19% , both of which were higher than the average level of other sellers.

Anker is mainly engaged in the independent research and development, design and sales of its own brand of mobile device accessories, smart hardware and other consumer electronic products. Its products mainly include three series: charging, smart innovation and wireless audio. Among the three series of products, charging products are the absolute "trump card".

At present, Anker's charging products have become the world's number one third-party digital charging brand in terms of retail sales. In 2021, the company's charging products achieved operating revenue of US$779 million ( approximately RMB 5.552 billion ) , a year-on-year increase of 34%, accounting for 44.16% of total operating revenue .

Anker, which started out with charging products, is working hard to expand into different hardware categories . In July this year , Anker launched the GaN Prime full gallium nitride series and 757 portable energy storage products to the world .

As the leading cross-border company, Anker has delivered good results in the first half of this year .

From January to June 2022, Anker achieved operating income of US$827 million ( approximately RMB 5.887 billion ) , a year-on-year increase of 9.62%; and achieved net profit attributable to shareholders of the parent company of US$80.91 million ( approximately RMB 576 million ) , a year-on-year increase of 41.01%.

From the perspective of regional markets, Anker's revenue in North America accounted for the highest proportion , reaching US$410 million ( approximately RMB 2.92 billion ) , accounting for 49.63% of total revenue .

Anker, with its global business, has been recognized by consumers in the international market and has become a household name. Sellers in the industry also regard Anker as a strong competitor.

When industry insiders mention Anker, they basically say, " Anker is a big seller that pays great attention to product research and development . "

There are traces of success for Amazon’s top sellers

Amazon's top sellers generated $12 billion in sales in 2021. For small and medium-sized sellers, they can summarize the successful experiences of top sellers in order to go further and further in the international market.

First of all, we must pay attention to user needs. Although the categories and business models of these top sellers are different, they pay special attention to user needs and will adjust their operating strategies in a timely manner based on user feedback on the products.

Secondly, conduct multi-channel layout. Sellers can turn their attention to independent websites, other local e-commerce websites and other platforms to disperse operational risks. At the same time, various channels can attract traffic from each other and create new growth points.

Then, sellers need to find the right focus. Take Anker, a leading seller in China, for example. The company pays great attention to product research and development. In 2021, the company invested nearly 800 million yuan in research and development . Anker mainly conducts independent research and development, develops products based on the market, and continuously improves product design, technology and quality requirements.

Finally, we should focus on developing new markets. For sellers, successful products must have unique global competitiveness. When developing markets, sellers should combine the different concerns of consumers in different markets, select products in a targeted and focused manner , and build their own brand advantages .

The paths to success for big sellers are always similar, and their experiences are worth learning from for small and medium-sized sellers.

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