Walmart's Holiday Sale Begins November 3!

Walmart will offer three promotions on its website and in stores, but they'll start at different times.

Here are the specific dates and related matters of Walmart’s three promotional activities:

The first online event will begin at 7 p.m. ET on November 3, with store events starting at 5 a.m. ET on November 5, offering discounts in the toys and electronics categories.

A second online event will begin at 7 p.m. ET on November 10, and the store event will begin at 5 a.m. ET on November 12 , offering discounts in categories such as apparel, home goods, hard currency, and more.

Walmart hasn't revealed the date of its final sale yet , but says it will be its biggest and best promotion of the year.

In recent years, Walmart has not only been developing offline stores, but also developing online sales. Last year, Walmart's online sales performance in the second quarter surpassed Amazon for the first time in history, accounting for 30% of the market share, reaching 10 billion US dollars, while Amazon's market share decreased by 5%, accounting for 27%. This has made the majority of sellers see the strength of Walmart's online platform.

In March this year , Walmart’s US e-commerce platform officially opened an official investment channel for Chinese cross-border sellers, which attracted a large number of Chinese sellers. Before this, if Chinese sellers wanted to enter Walmart’s US site, they generally had to register an American company and then find a channel agent to enter as an American company. The review was strict and the operation was complicated.

It can be seen that Walmart is paying more and more attention to Chinese sellers, which also reflects its ambition to further compete with Amazon. According to Marketplace Pulse 2020 data, Chinese sellers account for 75% of Amazon's four core markets: the United States, the United Kingdom, Germany and Japan.

This is also good news for Chinese sellers. Currently, the number of sellers on Amazon has exceeded 3 million, and it is difficult for latecomers to fight out of the red ocean. Walmart, which has potential and less competition, gives latecomers more room.

Walmart

Holiday Sales