What is Beyond Meat? Beyond Meat Review, Features

What is Beyond Meat? Beyond Meat Review, Features

Founded in 2009, Beyond Meat is one of the fastest-growing food companies in the United States, offering a revolutionary portfolio of plant-based meat products and is world-renowned for its vegetarian burger series.

About Beyond Meat

  • Meat doesn’t have to come from animals to be nutritious. This is the entrepreneurial philosophy of Beyond Meat, a start-up company that produces artificial meat using patented technology and plant products.
  • Beyond Meat founder Ethan Brown grew up in Washington, D.C., and shared his passion for agriculture with his father, a professor. On weekends and summers, he and his family would go to their farm in rural Maryland, which eventually became a full-fledged dairy business.
  • Beyond Meat's main factory is still in Missouri, but it has established its headquarters and R&D center in El Segundo, California. In 2011, the company received investment from venture capital firm Kleiner Perkins, which was Kleiner Perkins' first investment in a food startup.
  • Beyond Meat's product line is divided into two categories: "ready-to-eat" and "frozen". The former includes burgers and sausages, and the latter is ground beef and chicken strips. Since the success of The Beyond Burger, Beyond Meat has established a strong influence in leading US food retailers such as Ahold, Kroger, Target and Whole Foods Market. The Beyond Burger is already sold in about 11,000 restaurants and catering outlets.


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