Multiple stores were closed! Amazon sent out video verification

Video verification is troubling a large number of sellers.

I believe that many Amazon sellers will encounter the problem of video verification. At the beginning of 2023, Amazon sent mass emails again, and a wave of sellers were affected. Some successfully "passed the tribulation", while many others failed the video verification, and their accounts on other sites were also closed.

At the same time, KYC review issues are also plaguing a large number of sellers, and there are many cases where they cannot pass no matter how they submit information.

How should sellers successfully pass video verification and KYC review?

Video verification is coming in large areas, and many sellers are suspected of violating the agreement3

I believe that many sellers are familiar with emails like this recently ↓↓↓

Pursuant to Section 3 of the Business Solutions Agreement , your Amazon selling account will be deactivated.

We believe that your account may be used to engage in deceptive or illegal activity that could harm our customers, other selling partners, and our store. We require additional documentation to verify your identity.

You will need to complete a virtual identity verification via video interview. To reserve a time for your interview, fill out the form and once we receive your response to the form, we will invite you to an interview at one of your preferred time slots, 48 ​​hours prior to your interview. Once your verification interview is complete, we will review the results and respond with a decision within 5 business days.

If we do not receive a reactivation request via the above form within 14 days of receiving this notification , your Amazon selling account will be deactivated.

In summary, many sellers are suspected of violating Agreement 3 and need to conduct video verification in accordance with regulations, otherwise it will affect the safety of the store! Sellers are still receiving relevant emails. An industry insider said that January this year was the time when video verification broke out on a large scale. Generally, accounts that have not been operated for a long time or newly opened accounts are most likely to be affected. Compared with Europe, North American sites have more frequent audits.

According to the feedback from the sellers who were affected, some sellers passed the video verification, but many sellers failed. One of the Amazon sellers said that the Australian site had encountered a video audit before the Chinese New Year. This site has never been operated. The account was opened with the information of the elderly at home. The video verification did not pass. At the beginning of 2023, he began to actively appeal, but still received a reply saying "According to Article 3 of the Amazon Services Business Solutions Agreement, your Amazon seller account has been deactivated."

To make matters worse, because the seller opened a US site using the same set of information but a different registered email address, the US site was also affected and the account temporarily lost its sales privileges .

In this regard, several insiders added that the accounts linked to the 13 sites are very easy to be implicated. Many people opened 13 sites with one click, so if something goes wrong with the account on one site, the accounts on other sites will also be affected.

How to appeal if the store is closed due to identity verification failure? Although some sellers can successfully appeal, many sellers cannot successfully appeal after multiple attempts and even seeking help from service providers. This requires Amazon sellers to understand video authentication in advance and improve the success rate of authentication.

What materials do I need to prepare for video authentication? What questions will be asked during the video authentication process?

According to insiders, individuals who register old accounts need to prepare: ID card, credit card bill, purchase invoice (and bank statement); corporate store registration needs to prepare: business license, legal person credit card bill, purchase invoice, bank statement. When performing video verification, it is recommended to use Chrome or Safari (mac OS system) browser, and using super browser may cause video verification to fail.

In addition, the following questions may be asked during the video verification process:

1. Have you changed your password, email address, or mobile phone number? When did you change it and why ?

2. What is the store credit card or debit card number? What are the last four digits ?

3. Which bank and region did you open the credit card from ?

4. Where is the office address ? Are there any other stores registered at the office address ?

5. Does the store have brand registration? Please show the trademark certificate .

6. Is the brand registered by yourself or authorized? When was it registered ? Spell the brand name .

7. Supplier name , contact information , address , etc.

Is KYC audit too difficult? Here is the latest guide for sellers

In addition to encountering video verification issues, Amazon sellers often encounter KYC audits . According to regulations, if sellers need to sell or continue to sell on Amazon Europe and receive transaction proceeds, they must prepare and submit information as required by the email and pass the KYC qualification review.

How terrible is the KYC audit ? Many people are sad and distressed even in their dreams. However, although the KYC audit is difficult, there are also skills to be learned. Weibo blogger "Amazon Barley" shared his personal experience of Amazon's second KYC review in 2023. You can take a look:

1. You need to prepare a lot of information in advance: such as water, electricity, and natural gas bills (prepare three consecutive months); broadband contract (new one-month, can be registered in the company name); mobile phone bill (the company name and address can be changed); China Bank comprehensive certificate (change the address and company at the counter).

Please note that the above information needs to correspond to various invoices, bound credit card bills, real estate certificates (registered to your own home), business licenses, legal person ID cards, photos of holding ID cards, etc. as supporting materials.

2. Cross-submission: the first time is water bill + phone bill + broadband, the second time is electricity bill + invoice + bank receipt, and the third time is natural gas + credit card + real estate certificate.

3. If one month’s data is not enough, submit data from the last three consecutive months.

4. If the photo you submitted is not acceptable, scan it in color as a PDF and submit it again (go to the print shop downstairs to scan it, don’t use a mobile app, be careful not to be considered fake!)

5. After each submission was rejected, I called the case phone to "say hello" to the customer service. In the beginning, they might pass the buck and say some nonsense, but later they would tell me the comments of the review team and the reasons for each rejection.

6. The reasons for rejection are generally: the billing address is inconsistent with the background (it must be word for word), the characters are not clear, the characters are not aligned up and down, the characters are printed outside the grid, the invoice is not complete (missing tax number, bank opening bank, etc.), and the red seal covers the characters!

7. All of the above shows that Amazon only accepts information that is approved according to their standards. They don’t care about authenticity, but the format and details. It’s best if not even a single punctuation mark is wrong!

8. If you cannot provide the bill and the corresponding address, it is recommended that you find someone to prepare the information. Do not photoshop the picture, but print out the real paper version (the kind with eight-hole colored slips), then take a photo and scan the PDF.

Sellers in need can refer to it.

It is also worth noting that after receiving the second review email, if the email requires the company's articles of association, the seller needs to submit the company's articles of association in the backend window. If the email requires one license and one code, but the backend submission window displays the name "Company Articles of Association", please ignore the "Company Articles of Association" and upload the "One License and One Code" information based on the email .