A new way to shop online! Invite friends to go shopping at home

  Under the epidemic, everyone's creativity has also been stimulated. Nowadays, online shopping is nothing new. Being able to shop online with friends just like shopping offline is the trend.

Recently, the experience e-commerce platform Obsess launched a new feature called "Shop with Friends". With this feature, consumers can shop in a virtual store with a group of friends, allowing everyone to enjoy the same pleasure of shopping in a physical store online at home.

Obsess uses virtual and augmented reality technologies to create immersive digital flagship store and pop-up store experiences for consumers, and builds digital showrooms for partner brands, allowing consumers to shop and experience their products online.

Through the Shop with Friends feature, users can invite friends and family to "go shopping" by simply clicking a button and sending them a link to a virtual store via email or text. The video feature is also like a multiplayer game, so you can hear each other's voices while shopping, making it easy to interact.

Neha Singh, founder and CEO of Obsess , said that many people like to shop together in real life, but no one has been able to recreate this collective experience online before. The emergence of Shop with Friends allows a group of friends to browse virtual stores together and share suggestions and inspiration in real time, just like friends are really around .

The functions of Shop with Friends are the same as those of a physical store, with store clerks, shopping guides, stylists, etc., who can guide consumers to browse products and share styling tips in different areas in a virtual environment. Brand sellers can also display products they want to highlight in the virtual store, just like the display cabinets in a physical store.

Charlotte Tilbury Beauty   is a British cosmetics company and one of the brands that launched the Shop with Friends feature. The brand's chairman said that the 3D virtual store created by Obsess for them, combined with all the highlights of the physical store, truly provides an immersive shopping experience. Customers can enjoy the same shopping experience as in the store in the comfort of their own homes through cameras and screens. Integrating digital innovation into life allows consumers to shop comfortably at home during holidays.

The feature developers say shopping with friends is the next step in the evolution of e-commerce and an effort to better deliver a more engaging, intuitive and people-centric online shopping experience.

This feature brings the 3D virtual shopping experience to life, which is of great help in increasing product exposure of related brands, consumer shopping dwelling time, average order value and conversion rate.

At the same time, let consumers who have experienced this function leave a good reputation, so that they can recommend it to their relatives and friends around them, and expand the new consumer audience. Let this function be known to more people, and in the future we also expect more brands and sellers to use this new function, which will bring consumers a new shopping experience and increase sales.

Virtual Store

Obsess