Although the UK has relaxed its epidemic prevention policies, most people still choose online shopping as their preferred method of shopping out of caution. According to forecasts, British consumers will spend 141.33 billion pounds online in 2021, making e-commerce account for more than 30% of total retail sales.
As one of the most popular e-commerce platforms in the UK, Amazon is naturally full of business opportunities for sellers. According to the latest analysis of UK Amazon sellers by online consumer goods company Thrasio, there are about 2,795 UK sellers on the Amazon platform, with each person's monthly transaction volume reaching at least 83,334 pounds. This means that the annual turnover of these UK sellers can exceed 1 million pounds , or about 8 million yuan .
The survey found that among these sellers with "million-dollar sales", the majority were in the grocery category, with about 667 sellers, or 23%; followed by beauty sellers, with about 533; furniture and kitchen sellers, with 370; pet supplies and electronic products, with 279 and 256 sellers, respectively.
Relatively speaking, it is more difficult for sellers of categories such as PC and video games, jewelry, and watches to achieve annual sales of over one million.
It is worth noting that there are nearly 31 million sellers on Amazon selling dog biscuits and snacks, 20 providing chocolate gift boxes and gifts, and 18 selling facial serums. According to the forecast, these categories also have the trend of becoming hot-selling categories.
At the same time, the Amazon platform also provides a lot of help for sellers to develop their business, especially in logistics optimization and expansion. Among these sellers with sales of one million pounds, at least 32% use FBA.
Thrasio is based on Amazon and looks for young brands with excellent product performance and good development prospects on the platform. It acquires them and further explores their potential, thereby helping them optimize marketing, product selection and other aspects . Thrasio has also created dozens of Amazon multimillionaires by acquiring these "millionaires". In the past six weeks, Thrasio has created three British retail millionaires.
As the world's third largest e-commerce market, the UK is a market that cross-border sellers cannot miss. Especially under the influence of the epidemic, British consumers' shopping habits have shifted to online. According to statistics, Amazon UK's traffic increased by 32% in 2020, with annual visits reaching 6.5 billion times, ranking first in growth rate among all UK websites.
In addition, Amazon UK uses a unified European account, which means that the products sold on the UK site can be seen on sites such as Spain, Germany, Italy, France, and the Netherlands. This increases the exposure opportunities for products, and sellers can also see the gap in demand and sales of products in different countries with limited budgets.
In addition to the categories mentioned above, according to Statista statistics, clothes and sports equipment are also the most popular items for British consumers to buy online. In terms of demand, outdoor sports equipment, special clothing, underwear, maternity and baby products are also showing a high growth trend, which is worthy of sellers' attention.
In the UK, the three most popular e-commerce platforms are Amazon, eBay, and Argos. Sellers can make their choices based on market research and their own circumstances. At the same time, they can select products and formulate marketing strategies in accordance with the preferences and needs of local consumers, laying a solid foundation for becoming a seller with an annual income of one million. U.K. Amazon |
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