Stay-at-home bonus is coming, American kitchen appliance brand Tovala receives another 10 million yuan in financing

Due to the epidemic, people have been spending more time at home, and the kitchen has become a place they frequent, and kitchen appliances have accounted for an important proportion of their shopping.

Amazon kitchen appliance brand receives another $30 million in financing

Recently, American kitchen appliance brand Tovala said that it has completed a $30 million financing . According to Tovala, this financing will be mainly used to expand production and team size, improve customer experience, and continue to build its food and consumer technology brand . Data shows that in the past 18 months, Tovala's annualized revenue has increased tenfold.

Founded in Chicago, USA in 2017, Tovala is a smart oven brand that competes with Cosori, owned by Shenzhen-based Chenbei. Tovala mainly sells ovens that combine steam and baking, and its products are mainly sold on its own platform and Amazon. A search for its products on Amazon shows 47 categories.

It is worth noting that Tovala's smart oven has 5 different functions to meet the different needs of different people. Unlike ordinary ovens, Tovala can be controlled by a smartphone, setting the cooking mode and time, and there are kitchen accessories and recipe cards for users to use.

Tovala's unique operating model

Different from the general sales method, Tovala sells ingredients and ovens by guiding people through life concepts. "What we hate is not cooking, but the time stolen by busy nights." This sentence is placed in a very eye-catching position on the Tovala website, which resonates with many people living in fast-paced cities.

The product design is linked to real scenes, and the advertisements are also down-to-earth and simple animations, which have aroused the empathy of many people. Its unique operating model not only achieves the effect of selling products, but also frequently interacts with consumers and maintains a high level of fan stickiness, thereby establishing its own fan loyalty, and in turn driving its catering sales to more than 1 million.

On Tovala’s website, there are more than 700 reviews from users who have posted a series of changes brought about by using the Tovala oven, and also share their own process and experience of making food with the oven on the platform:

Never thought dinner could be that easy and we spent less of our budget on food …it was cheaper than takeout.

Had no idea how amazing the food would be! I am still amazed at how exceptionally delicious and diverse the food is in Tovala.

Tovala has improved our lives. Our busy work schedules have caused us to miss out on our kids' activities.

Tovala provides us with an easy, quick and delicious option to get us out of fast food restaurants and back to healthy, balanced eating.

In fact, Tovala's operating model that captures the pain points of some people's lives is also worth learning for sellers, because only through communication with users can they obtain the most direct and real user feedback, and then adjust and optimize their products and services at any time to achieve the best goal.

USA

Kitchen appliances brand

Tovala