Online shopping data in Portugal increased by 46% year-on-year, and local platforms are ready to take off

In 2020, Portugal moved up two places to 40th place in the United Nations Conference on Trade and Development (UNCTAD) e-commerce ranking, representing faster growth than in 2019.

According to SIBS Analytics data, e-commerce consumption in Portugal increased significantly during the epidemic. In the first two months of 2021, online shopping volume increased by 46% compared with the same period last year, which is more than double the figure before the outbreak.

Currently, the Internet usage rate in Portugal is as high as 75%. According to the latest data from UNCTAD, 38.3% of the Portuguese population shop on online platforms.

MB WAY is the largest digital payment solution provider in Portugal. As one of the most commonly used online shopping payment methods by Portuguese people, the revenue of this payment channel has increased by 3.8 times compared with the same period last year. Such continuous growth shows that more and more Portuguese people spend money through online shopping.

Portuguese online shopping data shows that in 2021, products such as entertainment and culture, retail groceries, and daily necessities were the most popular on online platforms, currently accounting for 46% of total sales.

At the end of February, Portugal held an e-commerce awards ceremony. Pedro Devesa, head of Worten's electronic business , said that Portugal's development in the field of e-commerce from 2020 to February 2021 was obvious to all. In the overall positive environment, it actively responded to the challenges in development and tapped the huge potential of the Portuguese market.

Currently, Portuguese people can use mainstream global e-commerce platforms for online shopping, but there are also many local e-commerce platforms that perform well. Worten is one of the e-commerce leaders. It has surpassed Amazon in Portugal's market share and has become the largest online shopping portal for consumer electronics. In 2019, more than 5 million Portuguese people shopped at Worten, and the company also has 230 offline stores.

According to Marktest data , the number of registered users on Worten reached two million last November , which means that about 24% of Portuguese people aged 15 and over use the platform for shopping. According to official website data, the entire furniture category, especially home appliances, such as sweeping robots , vacuum cleaners , dryers, electric irons, etc. , are very popular products on the Worten platform. At the same time, electronic entertainment products such as electronic toys also have considerable sales on the platform. As a vertical sales platform, Worten prefers high-quality products, and there are also sellers selling them for distribution.

As the e-commerce market develops, Portuguese local brands like Worten will develop rapidly. Many platforms have begun to open sites in neighboring countries such as Spain and France to achieve broader coverage.

Cross-border e-commerce market

Portugal