In 2020 , consumer shopping trends have changed dramatically . Most industries are vigorously promoting online development , and the furniture industry is no exception . Next, what trends will emerge in the furniture industry in 2021?
1. Digital transformation
The first trend to note is that while consumers are still buying furniture in stores, the digital age is coming .
In the United States, more than half of social network users only use mobile devices. They prefer to easily complete purchases in an app . Relatively speaking, the experience will be reduced if they move to other websites to make purchases . Therefore, social networks are one of the main ways to enhance the shopping experience .
In terms of supply chain, digital transformation will be the key to success. Only by staying agile and keeping up with development trends can we adapt to changing needs . Today, the increase in e-commerce demand means that furniture retailers need to integrate the workflow of websites and production links to shorten delivery time, reduce errors, improve quality, and increase profits.
2. Customization and modularization trends are obvious
As the younger generation starts to buy houses and live on their own, customization and personalization will become one of the development directions . For furniture retailers , this means that they need to respond to customer needs in a timely manner instead of keeping inventory.
3. Combination of physical stores and online models
Often, a single model cannot enable retailers to capture enough market share . Therefore, the combination of physical store experience and online experience will become a major trend in the development of the furniture industry .
4. AR technology becomes a bridge between physical and online shopping
Finally, the use of augmented reality , or AR, is also impacting the furniture industry. Furniture shopping is essentially a visual experience , so this trend will serve as a bridge between physical stores and online shopping. AR is particularly useful for this industry because it allows customers to try out furniture without the pressure to buy.
Research shows that AR technology greatly aids purchasing decisions , with consumers being eight times more likely to buy something using AR technology. Therefore , this is a trend that cannot be ignored.
Currently, the furniture industry is shifting towards a more visual and customized experience, so retailers need to meet consumers' demand for customer service experience and provide unique and unparalleled experiences in order to gain a larger market share. Furniture Industry E-commerce |
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