What is Suning Financial? Suning Financial Review, Features

Suning Financial (Finance SN) is a pioneer in China's financial O2O. Relying on Suning's massive online and offline user base, unique O2O retail model and full value chain operation model from procurement to logistics, it has established payment accounts, investment and financial management, consumer finance, corporate loans, commercial factoring, crowdfunding, insurance, prepaid cards and other business modules, and created a series of well-known products such as Suning EasyPay, Suning Financial Management, Renxing Pay, supply chain financing, and extended warranty for electrical appliances, providing consumers and enterprises with a multi-scenario financial service experience.

About Suning Financial

Suning Finance has always been positioned in inclusive finance, fully providing appropriate and effective financial services to the public. Renxingfu relies on big data and cloud computing. For customers who have been invited for credit, loans can be issued in as short as 1 minute, and the maximum credit limit for a single user can reach 200,000 yuan.

Focusing on the financial needs of upstream suppliers and downstream users in terms of financing, wealth management, credit consumption, etc., Suning Microfinance has provided more than 57 billion yuan in loans to nearly 10,000 partners. Suning Crowdfunding has raised nearly 1.5 billion yuan in total, ranking among the top three in the industry. With the approval of the bank license, Suning Financial has become a private financial industry group with a very complete license.

Business Model

Suning Financial Family Wealth Center pioneered the domestic Internet financial O2O model, breaking through the simple model of traditional Internet financial online experience, providing customers with convenient, comprehensive and high-quality services, and creating a one-stop O2O financial service platform.

· Users can consult financial product knowledge and experience professional expert guidance services at Suning Family Wealth Center, shortening the distance between users and Internet finance and providing a safe and secure purchasing experience. It is understood that the average subscription amount of financial products at Suning Family Wealth Center has reached more than 50,000 yuan, and the highest single subscription amount has exceeded 5 million yuan.

Key Features

· Suning Financial Platform's corporate wealth management business "Enterprise Edition Zero Money" has officially completed the connection and launch with China Universal Money Fund. In addition to corporate business, Suning Financial's personal wealth management business is also increasingly trusted by investors. Take the recent popular Internet wealth management product, the bill wealth management product, for example. Since March this year, the monthly sales have reached nearly 1 billion.

· Data released by Suning Financial shows that in 2016, the number of net active members exceeded 10 million, and the transaction volume exceeded 400 billion yuan, an increase of more than 100% compared with last year. Since entering the financial business in 2011, Suning Financial has been seeking integrated operations, establishing payment accounts, investment and financial management, consumer finance, corporate loans, commercial factoring, crowdfunding, insurance, prepaid cards and other business modules, forming a "financing + payment + financial management" full industry chain layout route, and has a full license for financial services.

Suning Financial recently held a "Suning Financial Renxing Loan Product Launch Conference", announcing that the "Renxing Loan" product will officially enter Suning's offline stores on February 16 to provide personal consumer loans to store consumers. At the same time, it will complement Suning Financial's "Renxing Pay", another product that emphasizes specific consumption scenarios and takes credit payment as its core feature.

Business Distribution

As of now, Suning Financial has established 39 family wealth centers across the country, distributed in 28 key cities including Beijing, Shanghai, Nanjing, Guangzhou, Chengdu, Wuhan, Shenyang, Xi'an, Shenzhen, and Dalian. In the future, Suning Financial plans to open 136 new family wealth centers. The total number of family wealth centers across the country will reach 175, of which second- and third-tier cities will account for more than 80% of the total.