What is China Cross-border E-commerce Fair? China Cross-border E-commerce Fair Review, Features

The China Cross-border E-commerce Fair, with the theme of "Connecting the entire cross-border basin and jointly building a new e-commerce ecology", will be held at the Fuzhou Straits International Convention and Exhibition Center from March 18 to March 20, 2021.

About China Cross-border E-commerce Fair

The exhibition area is 72,000 square meters, and it is expected that more than 25,000 cross-border buyers will come to purchase.

Clothing exhibition area, toys and maternal and child products exhibition area, 3C digital electronics exhibition area, shoes, clothing, bags, sports and sports exhibition area, gardening and outdoor exhibition area, health and medical care exhibition area, pet products exhibition area, home smart manufacturing exhibition area, holiday decoration exhibition area, gift and daily necessities exhibition area, smart selection exhibition area, 15 selection exhibition areas

Exhibition Highlights

1. Highlights of the industrial belt

This cross-border trade fair brings together 35 national export-oriented industrial belts, including the Yangtze River Delta, the Pearl River Delta, Beijing-Tianjin-Hebei, the Straits of Taiwan Straits, and Central my country. These industrial belts have complete industrial chains, high visibility in overseas markets, and products with global price and quality dual competitiveness. They are the advantageous industrial clusters accumulated by China's more than 40 years of reform and opening up. They come together for cross-border e-commerce for the first time, demonstrating their super R&D capabilities and flexible production capabilities, and providing offline transaction scenarios for buyers to view samples and place orders.

2. Supplier highlights

This Cross-Border Trade Fair focuses on transactions, with 90% of the booth area used for supply chain exhibitions and sales. By selecting 2,000 foreign trade suppliers across the country in the early stage, all the new and high-quality products developed by them due to the epidemic and unable to go abroad to exhibit have been moved to the Cross-Border Trade Fair for centralized display. With the help of offline negotiations and subsequent field visits, the pain points of online product selection will be completely solved, and overseas incremental markets will be opened up through cross-border e-commerce channels.

3. Platform highlights

Internationally renowned cross-border e-commerce platforms have all registered for this Cross-Border E-Commerce Fair, including Amazon, the world's leading e-commerce platform, TikTok, which started with short videos and plans to strongly enter e-commerce in 2021, Walmart, a cross-border e-commerce upstart that ranks first on the Fortune Global 500 list, eBay, the originator of global cross-border e-commerce, Wish, a Nasdaq-listed company that is second to none in mobile e-commerce platforms, Newegg, the largest online retailer in the US in terms of sales of digital products, Google, the search engine that is the number one entrance for cross-border e-commerce traffic, Shopify, the largest SaaS platform for cross-border e-commerce self-building, Global Sources, a senior B2B platform that uses media and exhibitions to promote foreign trade exports, Tophatter, a cross-border flash auction e-commerce platform that pioneered 90-second real-time auctions, Meikeduo, a specialty platform that has been deeply rooted in the South American market, and Jumia, a pioneer in African e-commerce. At the same time, e-commerce platforms in blue ocean markets such as Southeast Asia, Eastern Europe, and Africa are continuously contacting to participate in the exhibition.

4. Service Provider Highlights

This cross-border e-commerce fair is full of flowers, and many leading service providers in supporting industries such as overseas warehouses, technology, finance, operations, and talents have come out with passion and strength to present a grand event for the cross-border e-commerce industry. They include: Zongteng Group, an excellent case of overseas warehouses of the Ministry of Commerce and a national e-commerce demonstration enterprise, Zixun Technology, the developer of the world's first cross-border e-commerce seller-specific browser, Midoduo, a core partner of Google, SkyHub, the winner of "KPMG China's Top 50 Fintechs" for two consecutive years, Xiamen Yifeng, the winner of the "Amazon Global Store Annual Newcomer Award", Panding International, a gazelle enterprise with four-wheel drive of "overseas warehouse + cross-border logistics + information technology + supply chain services", Cross-border Pei, the "Fujian Province's Outstanding Financial Service Provider of the Year in 2020", Haixi Business School, a rising star in cross-border e-commerce talent training, and Fujian Hengbang, a member of the foreign trade lecturer group of the Fujian Provincial Department of Commerce's "Helping Ten Thousand Enterprises Grow".

5. Buyer highlights

The cross-border trade fair will be led by the "Sakata Five Tigers" and "South China City Kings" super sellers, who will personally lead their senior product selection teams to the fair for procurement. They include well-known listed companies such as Anker, Guangbo, Huading, Cross-border Communication, Tianze Information, Lianluo Interactive, etc., as well as unicorn companies that are highly praised by the capital market such as SHEIN, Youkeshu, Zeshang, Aoji, Zhiou, Zongteng, TAG Heuer, Savi, Global Easybuy, Banggood, Shiying, etc. Similarly, world-renowned B-end procurement platforms are also not absent, including United Nations Public Procurement, Walmart E-commerce, Amazon Direct Procurement Center, Global Sources, Dunhuang.com, and Hong Kong Trade Development Network, which will be invited to attend the fair.

6. Event Highlights

This cross-border e-commerce fair is of high level and has many supporting activities. There are three forum activity areas on site, and nearly 20 high-end and down-to-earth supporting activities are held in turn, with rich content and tight schedule. Among them are the "Silk Road E-commerce International Cooperation Forum" hosted by the government, the first "China Cross-border E-commerce Financial Capital Summit Forum" in the country, the "China Cross-border E-commerce Index and Blue Book Release Conference" strongly promoted by the academic community, the annual new policy release and investment promotion hosted by e-commerce platforms, and many special activities hosted by a number of service providers with strong industry influence on the theme of physical warehouses, technology, talents, and brand overseas.